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Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby

Honors Theses

The case for marriage equality is one that is becoming more and more prevalent in the States. Currently 17 states allow for the performance and recognition of same-sex marriages. The other 33 have constitutional bans on same-sex marriage. Of the 17 states that have same-sex marriage 3 of those made marriage constitutional through popular vote. This thesis sought to provide evidence and tactics for an Integrated Marketing Communications campaign that would advocate for the passing of a hypothetical ballot measure amending Mississippi's current status on same-sex marriage. This thesis compiles the research of multiple research institutions and polling services focused …