Public Relations and Advertising Commons^™

Environmental Justice In Public Relations: What Happened At Love Canal And Carver Terrace, Chloe Schultz

HON499 projects

This research will focus on activist organizations as practitioners of public relations. Using this framework, Love Canal and Carver Terrace, two groundbreaking environmental justice case studies, are evaluated through the lens of public relations. These lenses include public relations models, strategies, and tactics. Power and legitimacy are evaluated as factors which impact the public relations activities of activists. It was found that models did not fall into the 2-way symmetrical model and that strategies were motivated by interactions with target organizations. Furthermore, activists in these case studies utilized nearly every category of tactics. Furthermore power and legitimacy were discovered to …