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Full-Text Articles in Public Relations and Advertising
The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran
The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran
Masters Essays
No abstract provided.
A Comprehensive Marketing Plan To Achieve I-Smile’S Marketing Strategies And Objectives, Istvan Baricz
A Comprehensive Marketing Plan To Achieve I-Smile’S Marketing Strategies And Objectives, Istvan Baricz
Masters Essays
No abstract provided.
Brand Integration And Sports Sponsorship: Benefits And Pitfalls, Tamzin Barroilhet
Brand Integration And Sports Sponsorship: Benefits And Pitfalls, Tamzin Barroilhet
Masters Essays
This essay is an overview of all the different ways for brands to integrate their message and identity with sports sponsorships. It also evaluates the current phenomenon of what sports sponsorship is in regards to today’s global marketing. This text will assess the relevancy that has allowed the different communication media to stay up to date with all the advancements in technology and how they apply to the sports marketing mix. Models of sponsorship and specific data research on consumerism will also be showcased to explain their influences on best marketing practices for brands to communicate through the sporting industry. …
Wine Public Relations: Promoting Georgian Wine In The U.S.Market, Tea Kokhreidze
Wine Public Relations: Promoting Georgian Wine In The U.S.Market, Tea Kokhreidze
Masters Essays
This project offers a hypothetical public relations plan for Georgian wine to achieve success in establishing Georgian wine export to the United States. It begins with the history of wine public relations and explores how winning public relations campaigns have been conducted in the wine business. Based on research presented in the literature review, a hypothetical public relations plan is provided on how to build a brand image for Georgia as an origin for wine and introduce Georgian wines to various U.S. markets. The public relations plan presented in the paper will aim to: introduce Georgian wines to various U.S. …
“Columbia Protects Rapists”: A Public Relations Approach To Managing Collegiate Sexual Assault Scandals, Michelle J. Kolk
“Columbia Protects Rapists”: A Public Relations Approach To Managing Collegiate Sexual Assault Scandals, Michelle J. Kolk
Masters Essays
No abstract provided.
Buy Local Brands Rising: The Secret Ingredient To Sustaining An Enduring Cleveland Bakery’S Legacy, Rebecca C. Wrenn
Buy Local Brands Rising: The Secret Ingredient To Sustaining An Enduring Cleveland Bakery’S Legacy, Rebecca C. Wrenn
Masters Essays
This creative project explores the subject of brand sustainability for local businesses. Evaluating bodies of literature in place branding and brand management, the project aims to investigate the trendy philosophy known as buy local, how small businesses can harness the power of their local community to both develop and sustain the company’s brand. With success from buy local campaigns, small businesses in return strengthen the community’s economy and the city’s brand. This essay uses Davis Bakery and Delicatessen, a 76-year-old Cleveland business, as a case study to illustrate the creation and maintenance of a buy local brand. The case study …