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Full-Text Articles in Public Relations and Advertising
Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron
Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron
Journalism
Research was conducted to determine the best practices for using social media to encourage target audiences to engage with the nonprofit Family Care Network, Inc. (FCNI). The agency had not been successful in this endeavor and wanted community members to interact with it via its social media platforms, with the end goal of increasing donations and volunteers. FCNI’s fundraiser Miracle Miles for Kids 2012 (MM4K) was the focus of this study as it was determined by the agency to be the best avenue for a social media campaign to increase financial resources. Academic papers among other sources were studied to …
Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney
Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney
Journalism
No abstract provided.
Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney
Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney
Journalism
In the past few years, social media has become a key strategy for public relations practitioners. Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics. Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage. Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors. The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the …