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Full-Text Articles in Public Relations and Advertising
Creating An Ethical, Non-Intrusive Native Advertising Model For Mustang News, Jacob Lauing
Creating An Ethical, Non-Intrusive Native Advertising Model For Mustang News, Jacob Lauing
Journalism
With the arrival of the digital age of journalism, the industry has seen massive changes in the past 10 years. Those changes extend to the financial operations of journalism as well, where advertisers have been forced to follow suit as readers’ consumption habits move from print to digital. Traditional digital advertising solutions are not ideal for any party involved — they’re intrusive for readers and ineffective for advertisers. Native advertising, an emerging source of revenue where advertising content is created to look like editorial content, is becoming a big part of the digital advertising equation for some media companies. This …
New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson
New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson
Journalism
Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Graphic Communication
The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …