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Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa
Communication Studies
Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …
The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore
The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore
Journalism
The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker
Journalism
No abstract provided.