Public Relations and Advertising Commons^™

Promotion And Visibility For The Online Rebirth Of Moebius, Amanda Gonzalez

Communication Studies

An application-based senior project involving the promotion and visibility of Moebius, the College of Liberal Arts' online scholarly journal. The purpose of this project was to effectively plan and execute a public relations campaign to raise awareness of Moebius to the Cal Poly community, as well as to promote the launch of its website, aiding in the successful transition from print to web.

The Promotion & Visibility team consisted of Communication Studies Seniors Amanda Gonzalez and Lily Gonzalez (both of which using the campaign as a senior project), and Corrina Powell, sophomore Graphic Communication major.

The entire Cal Poly …