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From "Say Yes To The Dress," To Pinterest: How Agenda Setting Is Used In The Wedding Industry, Katie Schultz

Journalism

This study investigates how agenda setting is used in the wedding industry with social media and entertainment. While social media is relatively still new, the wedding industry has been changed drastically due to social networking. With sites like Pinterest, trends have become more apparent and brides are following them. Agenda setting has been used in both social media and in entertainment television shows such as, “Say Yes to the Dress,” “Bridezilla,” etc. The following study looks at current literature as well as interviews of experts in the wedding industry. ii