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Public Relations and Advertising Commons™
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- Public relations (2)
- Agenda Setting (1)
- Agricultural communication (1)
- Communication (1)
- Communication with Twitter (1)
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- Individual franchisee (1)
- Journalism (1)
- Marketing (1)
- Quarter Horse (1)
- Social media (1)
- Social media for franchisees (1)
- Social media in restaurant industry (1)
- Social media practices (1)
- Twitter (1)
- Twitter in the Quarter Horse industry (1)
- Twitter use in the Quarter Horse community (1)
- Weddings (1)
Articles 1 - 4 of 4
Full-Text Articles in Public Relations and Advertising
From "Say Yes To The Dress," To Pinterest: How Agenda Setting Is Used In The Wedding Industry, Katie Schultz
From "Say Yes To The Dress," To Pinterest: How Agenda Setting Is Used In The Wedding Industry, Katie Schultz
Journalism
This study investigates how agenda setting is used in the wedding industry with social media and entertainment. While social media is relatively still new, the wedding industry has been changed drastically due to social networking. With sites like Pinterest, trends have become more apparent and brides are following them. Agenda setting has been used in both social media and in entertainment television shows such as, “Say Yes to the Dress,” “Bridezilla,” etc. The following study looks at current literature as well as interviews of experts in the wedding industry. ii
Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson
Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson
Journalism
The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that …
Misconceptions In Agriculture: The Role Of Public Relations To Communicate With And Educate The Public, Kimberly Taylor
Misconceptions In Agriculture: The Role Of Public Relations To Communicate With And Educate The Public, Kimberly Taylor
Journalism
The following study aims to investigate the misconceptions in agricultural communications, why they exist, and what communicators can be doing to further the development, management and assessment of agricultural communication messaging. Agricultural issues are a source of media attention, from policy changes like Proposition 2 or Proposition 37 in California, to commercials such as the Dodge RAM Super Bowl spot in 2013. By studying what professionals are currently doing in the fields of public relations, marketing, and agricultural communications to reach and educate the consumers, it becomes clear the strategies that should be taken when presenting key messaging. This study …
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.