Public Relations and Advertising Commons^™

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

Ua68/9/2/3 Potter College Of Arts & Letters Music Bands, Ensembles & Orchestras Bowling Green Western Choral Society, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Bowling Green Western Choral Society, aka Southern Kentucky Choral Society.

Ua1b Wku University Wide Committees/Events, Wku Archives

WKU Archives Collection Inventories

Records regarding university wide events such as lecture and concert series. See individual departments for smaller co-sponsored events.

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.

Ua19/16/6 Athletic Media Relations Posters, Wku Archives

WKU Archives Collection Inventories

Posters printed to advertise specific events, season schedules and teams.

1. Baseball
2. Basketball
3. Basketball, Women
4. Football
5. Softball
6. Volleyball
7. Soccer
8. Track & Field
9. Swimming & Diving

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

"Teaching Competitiveness In Advertising", Timothy Hendrick

Timothy Hendrick

No abstract provided.

Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez

UNLV Theses, Dissertations, Professional Papers, and Capstones

I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …

Wright State University Women's Basketball Media Guide 2010-2011, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2010-2011 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Basketball Media Guide 2010-2011, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2010-2011 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Nationalism And Public Opinion In Contemporary Spain: The Demobilization Of The Working Class In Catalonia, César García

All Faculty Scholarship for the College of Arts and Humanities

This paper examines the relationship between nationalism and public opinion in the region of Catalonia in contemporary Spain. It analyzes the interaction of the climate of opinion, expectations, poll results, and political action. This holistic approach permits a conclusion that successive Catalan governments and the political class, in an effort to solidify their foothold in and emerging democracy, have been successful in creating a climate of opinion that has encouraged the nationalist part of the Catalan population, concentrated proportionally in highest socioeconomic strata, to be actively involved in politics, while at the same time demobilizing a significant part of the …

Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Shields

Faculty Contributions to Books

No abstract provided.

Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College

Inspire

No abstract provided.

The Impact Of Broadcast Localism On Delaware Valley News And Talk Radio, Brian Nicholas

Theses and Dissertations

The purpose of this study was to the examine the influence of Broadcast Localism on news/talk radio in the Delaware Valley to determine how it might impact the future of the medium as a viable public relations tool. A non-scientific snowball survey of 19 Delaware Valley public relations professionals was used to forecast the likely impact of localism on radio. In addition, in-depth interviews with Delaware Valley radio executives were conducted to learn what impact localism might have on the radio industry. This research collected and quantified primary data from public relations professionals using surveymonkey.com. Interview responses were collected as …

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities

An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans

Masters Theses

Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty …

Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …

What Are Physicians' Perceptions Of Proposed Federalized Healthcare And How Do They Feel It Will Impact The Quality Of Health Care?, Katrina Stier

Theses and Dissertations

The purpose of the study was to examine physicians' opinions of a federalized health care system as well as the effect federalized health care will have on the quality of patient care provided by physicians. A survey was randomly administrated to physicians from across the United States. The survey was administered as an on-line instrument. Because physicians are difficult to gather together for a focus group, a survey, consisting of multiple choice questions and personal interviews, was used for data collection. The survey was comprised of matrix questions. Each physician was given the opportunity to write in additional comments or …

Multinational Advertising Campaigns As Intercultural Communications: Successes And Blunders In Mainland China [Slides], Louisa Ha, Lina Zang

School of Media and Communication Faculty Publications

Slides presented to International Communication Association Annual Conference, June 24-26, 2010, Singapore by Louisa Ha and Lina Zang.

The Public Relations Aspects Of Municipality Wind Energy Development: A Case Study Of Wind Energy In Ocean Gate, Nj, Gregory Richter

Theses and Dissertations

The purposes of this exploratory investigation were to (a) determine if the local government of Ocean Gate, NJ, would use communication techniques to achieve compliance, or sufficient approval, of government and citizens for wind turbine development and (b) determine if some citizens will express strong views against wind energy while the majority of Ocean Gate's citizens will favor wind turbine power generation in their municipality. This researcher used interviews with important figures surrounding the wind project. This researcher also conducted pen and paper survey research of 106 local residents of Ocean Gate and surrounding areas through a convenience sample found …

Sea Cruise: Israelis And Palestinians Drowning In Water Sport, Ibpp Editor

International Bulletin of Political Psychology

The article discusses differing Israeli and Palestinian narratives in regards to the deaths of 9 people during an Israeli blockade of Hamas-controlled Gaza.

Inspire, Summer 2010: Restoring Lives, Cedarville College

Inspire

No abstract provided.

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …

Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race

Communication Studies

This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.

Wine Advertising To The Millennial Generation, Jessica R. Luke

Communication Studies

No abstract provided.

Exploring The Lower Third: The Use, Innovations, And Future Of Snipes In The U.S. Television Industry., Aaron M. Sharp

Electronic Theses and Dissertations

Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long telephone interviews with 8 respondents from various cable television network and broadcast affiliate stations; examining the characteristics of innovation, as found in Rogers's (1995) diffussion of innovation theory. …

Exploring Brand Personality Through Archetypes., Candice Roberts

Electronic Theses and Dissertations

Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of brand personality using connections between contemporary branding and 13 classic archetypes. The study also discusses the life cycle of the brand, including development of brand personality and achievement of iconic status in conjunction with archetypal marketing. The research of Faber and Mayer (2009) is the basis for an analysis measuring participant attitudes toward popular brands by matching them with …

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs