Public Relations and Advertising Commons^™

How Irish Racecourses Use Pr Tactics And Promotional Tools To Improve Attendance Levels At Race Meetings., Jennifer Henley

Theses

The use of more innovated and interesting public relations techniques and media platforms have recently been more widely introduced into the common workplace. Recessionary times have made business life extremely difficult but the exploitation of more modern and unusual techniques have been helping organisations of today in combating the poor economic climate that currently exists. The use of reputation, branding and promotion is heightening the awareness of brands and attracting customers.

This debacle exists within the Horse Racing Industry as much as in any other industry and racecourse managers and PR managers have been witnessing the steady decline in attendance …