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Articles 1 - 10 of 10
Full-Text Articles in Public Relations and Advertising
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Lynn H. Turner
No abstract provided.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Ana Garner
No abstract provided.
A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston
A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston
Jane Johnston
No abstract provided.
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jane Johnston
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Engaging With The Media, Hamish Mclean, Richard Phillipps
Engaging With The Media, Hamish Mclean, Richard Phillipps
Richard Phillipps
Extract:
Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jeffrey Brand
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Joyce Wolburg
No abstract provided.
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Joyce Wolburg
No abstract provided.
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Lawrence Soley
No abstract provided.
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
James Pokrywczynski
No abstract provided.