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Full-Text Articles in Public Relations and Advertising
The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond
Journalism
With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …
How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson
How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson
Journalism
The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …