Public Relations and Advertising Commons^™

A Convergence-Building Model Of Superfund Site Communication: Building On Lessons From The Paducah Gaseous Diffusion Plant, Anna G. Hoover, Lindell Ormsbee

Anna G. Hoover

Best practices approaches have guided governmental risk communication efforts at Superfund and other chronic risk sites for more than two decades, playing an important role in the ways in which those most affected by contamination make sense of risk. Such approaches can affect the information environment in two separate but related ways: 1) directly, through the explicit sharing of information, and 2) indirectly, through ongoing stakeholder interpretations of the processes by which that information is shared. To date, the indirect, process-related effects have not been addressed in assessments of communicative efficacy at Superfund sites. Thus, it increasingly is necessary to …

Cedarville Magazine, Fall 2013: A Light In The Pharmacy, Cedarville University

Cedarville Magazine

In recent years, we’ve seen the health care industry become an expansive force in American culture, politics, and the economy. It has grown more specialized at a time when we, as patients, are increasingly responsible to navigate its complexity on our own. Sometimes help can be found in surprising places.

Pharmacy, as a profession, is responding to the needs and opportunities created by the new health care landscape. Your “friendly neighborhood pharmacist” does much more than stand behind a counter and fill your prescriptions. Pharmacists are taking more active roles in research, medication management, preventive care, education, ethics … and …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Record Number of WKU Students, Recent Graduates Earn National Scholarships
• First Cohort Begins WKU’s Doctor of Physical Therapy Program
• Gatton Academy of Mathematics & Science Named America’s Top High School for 2^nd Year in Row
• David Porter Elected Board of Regents Chair
• Regents Approve Budget, Tuition
• WKU Forensics Team Wins National Forensics Association Championship
• Faculty Member Awarded National Academy of Education Fellowship Grant – Jie Zhang
• WKU President Joins Institute for Shipboard Education Board – Gary Ransdell
• WKU Storm Chasers Document EF-4 Tornado, Other Severe Weather Events
• Paul & Ellen Schuhmann …

Cedarville Magazine, Summer 2013: Mind Body Soul Food, Cedarville University

Cedarville Magazine

It’s summertime! And our thoughts turn to backyard barbeques and picnics at the park, vegetable gardens and farm markets. It’s not just the bold colors and textures of summertime foods that capture us, but also the words we use to describe them: fresh, ripe, juicy, crisp, organic. Summer is an exciting food season. And because this is a time of year when we tend to be more active, spending more time outdoors, we are more intentional about how we fuel, restore, and steward our bodies.

In this issue of Cedarville Magazine, we provide a variety of perspectives and resources to …

Meet Them Where They Gather: An Analysis Of Nasa’S Communications Approach For The 21st Century, Amanda D. Stein

College of Journalism and Mass Communications: Theses

Since the National Aeronautics and Space Act of 1958, the National Aeronautics and Space Administration (NASA) has been tasked with not only governing the United States’ space activities, but also sharing those efforts and subsequent findings with the American public. When President Barack Obama issued the Open Government Directive in 2009, NASA was well positioned to meet the objectives. Today, the administration has built one of the most successful web-based information-sharing presences by government agency, largely by tailoring communications efforts to reach the public on popular social media platforms. This paper will explore how NASA has utilized two-way symmetrical communications …

Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …

Cedarville Magazine, Spring 2013: Reconsidering The American Dream, Cedarville University

Cedarville Magazine

In October 2012, Cedarville hosted the American Dream Conference: Christian Perspectives on the Economy. The conference was part of the Critical Concern Series exploring cultural issues of our day from a biblical perspective.

Keynote speakers included economists, authors, professors, and market researchers. Their areas of scholarship ranged from Social Security administration and investment research to biblical perspectives on capitalism and the role of government.

In this debut issue of Cedarville Magazine, we present a sampling of the keynote remarks as well as supporting perspectives from our own Cedarville family. In these pages you will find men and women …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Jewerl Maxwell Announces Book Publication, Andrea Speros

News Releases

Jewerl Maxwell, Ph.D., associate dean of the center for lifelong learning and assistant professor of political science at Cedarville University, co-authored “Tough Times for the President: Political Adversity and the Sources of Executive Power” with professor, author and presidency scholar Ryan J. Barilleaux.

Theology Central To Bible Minor Revisions, Andrea Speros

News Releases

Cedarville University is announcing revisions to the Bible minor, a requirement for all students. This change will impact incoming students as well as current freshmen, sophomore and junior students. According to Chris Miller, Ph.D., biblical and ministry studies chair and senior professor of biblical studies, the revisions were made to improve how theology is taught and maximize teaching outcomes by improving the sequencing between courses.

2013 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Medical Tourism: The Role Of Communication Regarding Risks And Benefits Of Obtaining Medical Services Abroad., Kevin Wright, Alicia Mason

Faculty Submissions

The ever-increasing globalization of healthcare has led to a greater number of consumers using the World Wide Web for the purpose of accessing health information and medical services that transcends international borders (Kangas, 2010; Lunt, Mannion, & Exworthy, 2012; MacReady, 2007; Snyder, Crooks, Adams, Kingsbury, & Johnston, 2011). When faced with the high cost of health care or limited treatment options in the United States, more and more Americans are looking to developing countries to obtain a variety of health-related services, including cosmetic surgery, dentistry, diagnostic testing, fertility treatment, and major surgeries such as heart valve operations and organ transplants …

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Claudia I. Janssen Danyi, PhD

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …

Ua3/9/5 President's Office-Ransdell Speech File, Wku Archives

WKU Archives Collection Inventories

Speeches written and delivered by Gary Ransdell.

Collections & Connections, Jennifer Wilson

Collections & Connections

This is the Fall 2013-Winter 2014 issue of the biannual newsletter of the Western Kentucky University Libraries. It headlines WKU Manuscript/Folklife Archives Coordinator Jonathan Jeffrey's collection of the remembrances of JFK's visit to Bowling Green in 1960 and an excerpt from Ann Denes Wagner's recollection of her father Nick Denes, head coach at Western Kentucky State during the 1960s. Other major events featured in this issue include the Libraries' co-sponsorship of the International Film Series, its participation in the university's homecoming activities, its continued effort in offering the Far Away Places speaker series and the SOKY Reads program, and the …

The Ouachitonian 2013, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2013 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2013.

Ua42/3/2 Wku Glasgow Factbook, Wku Glasgow

WKU Archives Records

WKU Glasgow factbook.

Tutors Present Research At International Conference, Jenni Hodges

News Releases

Eight writing center tutors and director Julie Moore presented research at the International Writing Centers Association Conference in San Diego last October. Most of the students presented capstone projects from Moore’s writing center theory and training class, which is a required preparation for all tutors.

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Faculty Research and Creative Activity

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …

Recapturing Our Minds, Reclaiming Higher Learning: A Review Of R. P. Keeling’S And R. H. Hersh’S “We’Re Losing Our Minds: Rethinking American Higher Education”, Brandon Hensley

Brandon O. Hensley

Situating their conversation within a growing weltanschauung that the world is becoming “flat" and intellectual capital is integral to a changing globalized marketplace with emerging superpowers, Keeling and Hersh (2012) lay forth a bold claim in We’re Losing Our Minds: undergraduate education in the U.S. is sapping minds because learning is no longer the primary focus or essence of colleges and universities. “Intoxicated by magazine and college guide rankings, most colleges and universities have lost track of learning as the only educational outcome that really matters” (p. 13). The authors advance that this systemic crisis, though well documented (even before …