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Articles 1 - 9 of 9
Full-Text Articles in Public Relations and Advertising
Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College
Inspire, Fall/Winter 2010: Engineering Excellence, Cedarville College
Inspire
No abstract provided.
Inspire, Summer 2010: Restoring Lives, Cedarville College
Inspire, Summer 2010: Restoring Lives, Cedarville College
Inspire
No abstract provided.
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown
Library Faculty Presentations
Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs
Inspire, Spring 2010: The Art Of Culture, Cedarville College
Inspire, Spring 2010: The Art Of Culture, Cedarville College
Inspire
No abstract provided.
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.
2010 Miracle Yearbook, Cedarville University
The Bison: 2010, Howard University
The Bison: 2010, Howard University
Howard University Yearbooks
This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.
The Ouachitonian 2010, Ouachitonian Staff
The Ouachitonian 2010, Ouachitonian Staff
OBU Yearbooks: The Ouachitonian
The 2010 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2010.
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Faculty and Research Publications
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."