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Public Relations and Advertising Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Public Relations and Advertising
Characteristics Of Medication Advertisements Found In Us Women’S Fashion Magazines, Jennifer Mongiovi, Grace Clarke Hillyer, Corey H. Basch, Danna Ethan, Rodney Hammond
Characteristics Of Medication Advertisements Found In Us Women’S Fashion Magazines, Jennifer Mongiovi, Grace Clarke Hillyer, Corey H. Basch, Danna Ethan, Rodney Hammond
Publications and Research
Background: Although prescriptions are dispensed at discretion of medical professionals, many pharmaceutical companies use direct-to-consumer (DTC) advertising to increase sales. Over-the- counter (OTC) medications are similarly marketed.
Methods: We examined the content of advertisements in 38 issues of 9 popular US women’s fashion magazines. We evaluated target audience, health condition, product availability, message appeal, target to females, and mention of potential side effects and benefits.
Results: Sixty total medication advertisements were identified, 58.3% (95% CI: 45.8, 70.8) for prescription products. In magazines targeted to non-Hispanic Whites, >65% of advertisements were for OTC medications whereas 80% (95% CI: 66.7, 94.5) of …
Rigorous Program Aids In 99 Percentile Score, Mark D. Weinstein
Rigorous Program Aids In 99 Percentile Score, Mark D. Weinstein
News Releases
Cedarville University’s human biology students are excelling nationally. Last year, Cindy Wingert, assistant professor of biology, administered the Human Anatomy and Physiology Society’s (HAPS) exam for her Human Structure and Function class. Wingert’s class achieved such a high average score that they ranked at the 99 percentile nationally.
The HAPS comprehensive exam was established in June of 1993 as a standardized assessment form for two semester undergraduate anatomy and physiology courses. The validated exam is administered online in a secure platform. The exam allowed Wingert to compare the performance of her class with the rest of the nation. Class results …
Ua12/2/1 Healthy Living Guide, Wku Student Affairs
Ua12/2/1 Healthy Living Guide, Wku Student Affairs
WKU Archives Records
Special magazine published by the College Heights Herald.
- Collins, Emma. Six Ways to Learn Healthy Eating in Your Dorm
- Austin, Emma. Preston Health & Activities Center Accommodates Users of Varied Abilities
- Henderson, Andrew. If Five Campus Restaurants Had Personality Types
- Burgess, Kelly. How to Make a Light & Fresh Quinoa Fruit Salad
- Carlson, Kylie. New Boxing Gym Swings into Bowling Green – BGKY Boxing
- Adams, Julia. Students Open Discussion on Mental Health
- Healthier Eating with a Meal Plan
- Kast, Monica. Gluten & Allergy Free Station to Open in Fresh – Dining Services
- Sims, Adam. Students Develop Personal Workout Routines
- Cole, …
An Analysis Of Electronic Cigarette And Cigarette Advertising In Us Women’S Magazines, Corey Hannah Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Danna Ethan, Rodney Hammond
An Analysis Of Electronic Cigarette And Cigarette Advertising In Us Women’S Magazines, Corey Hannah Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Danna Ethan, Rodney Hammond
Publications and Research
Background: Traditional cigarette advertising has existed in the US for over 200 years. Studies suggest that advertising has an impact on the initiation and maintenance of smoking behaviors. In recent years, electronic cigarettes (e-cigarettes) emerged on the market as an alternative to the traditional tobacco cigarette. The purpose of this study was to describe advertisements in popular US magazines marketed to women for cigarettes and e-cigarettes.
Methods: This study involved analyzing 99 issues of 14 popular US magazines marketed to women.
Results: Compared to advertisements for traditional cigarettes, advertisements for e-cigarettes were more often found in magazines geared toward the …
Healthy Eating Standards And Communication Strategies: An Assessment Of California Polytechnic State University’S Campus Dining, Emma Kuchera
Journalism
This study focuses on various aspects of the lack of healthy food options on college campuses, specifically looking at food offered at the dining facilities at California Polytechnic State University in San Luis Obispo.
An Advertisement And Article Analysis Of Skin Products And Topics In Popular Women’S Magazines: Implications For Skin Cancer Prevention, Corey H. Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Md Fullwood, Danna Ethan, Rodney Hammond
An Advertisement And Article Analysis Of Skin Products And Topics In Popular Women’S Magazines: Implications For Skin Cancer Prevention, Corey H. Basch, Jennifer Mongiovi, Grace Clarke Hillyer, Md Fullwood, Danna Ethan, Rodney Hammond
Publications and Research
Background: In the United States, skin cancer is the most commonly diagnosed cancer, with an estimated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific advertisements for sunblock to determine if models, when present, depict sun safe behaviors and 2) to enumerate the number of articles related to the skin for content. Both aims include an assessment for differences in age and in …
Ua61/16 Class Of 2016, Wku Physical Therapy
Ua61/16 Class Of 2016, Wku Physical Therapy
WKU Archives Records
Physical Therapy Class of 2016 yearbook. Features the following students:
- Allen, Whitney
- Anderson, Alexis
- Baston, Allison
- Bell, Devin
- Coode, Rett
- Dahl, David
- DiTommaso, Katie
- Ford, April
- Fortney, Brianne
- Fuller, Megan
- Goutsis, Dominque
- Gunn, Lorelei
- Hall, Timothy
- Harlan, James
- Hicks, Jacob
- Hubbuch, Emily
- Jones, Tom
- Macke, Cristina aka Vegas(?)
- McKinney, Kelli
- McReynolds, Lauren
- Muse, Terrell
- Reece, Melissa
- Sims, Shannon
- Smith, Laura
- Smith, Wesley
- Stalcup, Patrick
- Vittitow, Kristi
- Wilson, Kimberley
- Wright, Emily
- Wright, William aka Jason