Public Relations and Advertising Commons^™

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

“We’Re Not Gay One Month Out Of The Year…We’Re Always Who We Are.” Exploring Connections Between Organizations, Pride Branding, And Lgbtq+ Publics, Sam Goodman

All Theses

LGBTQ+ visibility has increased in American society; moral acceptability of these identities increased significantly over the last 20 years alone and several US Presidents deemed June to be Pride Month in recognition and celebration of these individuals. To major companies and organizations, LGBTQ+ identities – which constitute more than 11 million US adults – are a growing and richly diverse market segment with considerable buying power and cultural influence. As companies attempt to engage with this segment, they increasingly attempt to engage with Pride Month and events related to Pride – including but not limited to having same-sex representation in …

Situational Crisis Communication Theory And The British Royal Family, Addison Shaw

Senior Honors Theses

This thesis will analyze the public relations of the British Royal Family as seen through the lens of Timothy Coombs’ Situational Crisis Communication Theory (SCCT). Coombs’ (2007) theory provides a theoretical framework and guidelines for crisis response strategies when organizations experience a crisis. This thesis will particularly evaluate the public relations of the British Royal Family during the aftermath of Princess Diana’s death by examining primary artifacts such as newspaper articles and public statements made by the organization and the public. Furthermore, this thesis fills in the research gap regarding the evolution of the public’s perception of an organization with …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

An Exploratory Study Of Fake News And The 2017 Presidential Elections In Kenya, Anthony Kuria Wanjiru Mr

Theses & Dissertations

This study explored the proliferation of fake news in Kenya and sought to uncover if fake news affected the 2017 Presidential Election outcomes. Just like in the two previous elections (2007 and 2013), the 2017 presidential polls were closely contested. The use of social networking sites and other online platforms like websites for campaigns was common during the 2017 Presidential Elections. Presidential candidates did not only set up websites, but also employed bloggers, social media savvy individuals and public relations firms to manage their social media accounts and other parody accounts that they used for their online campaigns. Thus, the …

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …

The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

FFA reporters are tasked with conveying the FFA brand to the public. They are supposed to follow a set of guidelines set forth by the National FFA Organization that suggests different public relation activities for them to participate in. This organization has a long history of impacting the agriculture industry, but who tells people about it?

In 2018 the University of Arkansas agriculture education, communication and technology department sent a team of students and professors traveled to the 91^st Arkansas FFA State Convention to work the media room. This team was in charge of creating different communication pieces for …

#Whyaspire? Increasing Participation In Annual Academic Celebration, Ady Dewey

Strategic Public Relations Projects

Public relations campaigns are often designed with the goal of raising awareness about an event, an issue, a candidate or any number of other topics. Raising awareness, however, is not enough. To make change requires people connect and act: go to an event, donate to an organization, vote for a candidate. This semester, working with the faculty Research Resource Group, COMM 347 Strategic Public Relations set out to develop messaging and visual media to educate the BC community about ASPIRE and, more importantly, increase participation, both applicants and attendees, in future years.

ASPIRE stands for Arts, Scholarship, Performance, Innovation and …

Hating In Plain Sight: The Hatejacking Of Brands By Extremist Groups., Bond Benton, Daniela Peterka-Benton

Department of Justice Studies Faculty Scholarship and Creative Works

The adoption of brands as an identity marker for hate groups has been extensively noted for decades. The use of specific brands, often covertly, allows hate groups to have identity markers without the social stigma ascribed to historical hate symbols. With high-profile events such as the ‘Unite the Right’ march in Charlottesville, hate groups have utilized media coverage to increase their visibility and, by extension, the brands that they have co-opted. Such unwanted associations for organizations are defined by this research as a hatejack, whereby an extremist group publicly presents linkage to a brand, typically to claim legitimacy by the …

Andrew T. Hatcher: Press, Public Information & Perception For A Nation In Transition Historical Content Analysis On The First African American To Serve As A White House Associate Press Secretary, Nayita Wilson

LSU Master's Theses

Andrew T. Hatcher rose to one of the highest positions in U.S. government when he became the first African American to serve as associate White House press secretary in 1960 under the administration of President John F. Kennedy and during the peak of the Civil Rights Movement. This is a historical content analysis that analyzes Hatcher’s role through primary sources, presidential archives, and select national, local, and minority newspapers.

The overarching purpose of this study was to ascertain Hatcher’s role as associate White House press secretary during civil rights. This study provides further insight into: 1) to what extent did …

Understanding And Addressing The Gaps: Generational Perspectives On Public Relations Leadership Development In The United States, Michele E. Ewing, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points and explore the leadership development gaps and needs from these varied perspectives. Semistructured interviews with senior public relations practitioners, young professionals, and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education and into training and development programs for young professionals.

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp

College of Journalism and Mass Communications: Theses

In October 2012, it was revealed that BBC television host Jimmy Savile had sexually abused victims on the premises of the BBC. The first reported instance of abuse on BBC premises had occurred and 1965 and continued until two years before his death. In the aftermath of the scandal, the BBC was accused of turning a blind eye to Savile's actions. The BBC's response to the crisis was confusing and inept. The BBC appeared to have no crisis communication strategy in place and lacked any sort of variation in its response to stakeholders in individual countries. This paper …

Pur 3000 Public Relations, Kelli Burns

Service-Learning Syllabi

No abstract provided.

The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore

Journalism

The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may …

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …

Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker

Bernard R. McCoy

Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …