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- Western Kentucky University (4)
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- Carroy U "Cuf" Ferguson, Ph.D. (1)
- College of Journalism and Mass Communications: Faculty Publications (1)
- Emmanuel Mario B Santos aka Marc Guerrero (1)
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Articles 1 - 26 of 26
Full-Text Articles in Public Relations and Advertising
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Lynn H. Turner
No abstract provided.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Ana Garner
No abstract provided.
"Teaching Competitiveness In Advertising", Timothy Hendrick
"Teaching Competitiveness In Advertising", Timothy Hendrick
Faculty Publications
No abstract provided.
Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman
Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman
Honors Scholar Theses
This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.
"Teaching Competitiveness In Advertising", Timothy Hendrick
"Teaching Competitiveness In Advertising", Timothy Hendrick
Timothy Hendrick
No abstract provided.
Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez
Selling Knowledge: A Sociological Analysis Of Attorney Advertisement In Las Vegas, Giselle Velasquez
UNLV Theses, Dissertations, Professional Papers, and Capstones
I analyze how Las Vegas attorneys represent themselves, their associates and clients in televised law firm commercials. I use attorney commercials as a case to explore cultural beliefs in media representations. Using an inductive method, I analyze the textual, visual, and aural symbols that appear most frequently in television commercials to interpret how law firm advertisements convey themes of attorney expertise, knowledge, ethnic and gender stereotyping. I introduce this study with a historical evaluation of the rise of advertisement in the United States. I continue discussing how the media is an important realm of discourse that affects people's identity. Using …
Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Shields
Sexuality, Exoticism, And Iconoclasm In The Media Age: The Strange Case Of The Buddha Bikini, James Shields
Faculty Contributions to Books
No abstract provided.
An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans
An Examination Of Parental Attitudes Toward Children's Advergaming: A Parental Socialization Perspective., Nathan Joseph Evans
Masters Theses
Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11 is increasing at a faster rate than that of the entire online population. The rise in Internet use among children has resulted in marketing and advertising efforts aimed at increasing brand awareness, involvement and immersion. The use of branded entertainment and advergames is a popular practice when attempting to increase brand awareness and loyalty among children. Advergames offer a combination of entertainment and advertising that are designed to appeal to younger populations that have difficulty …
Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund
Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund
College of Journalism and Mass Communications: Faculty Publications
This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.
Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson
Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson
Carroy U "Cuf" Ferguson, Ph.D.
In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis
Journalism
This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Cubesat Developers' Workshop 2010, Tracy Owens, Ryan Race
Communication Studies
This project is the narrative component of the 7th Annual CubeSat Developers' Workshop 2010 planning process. It reviews the steps and team dynamics over the seven months spent coordinating the conference for the Aerospace Department. It was the first time that students from the Communcation Studies Department were brought in to help with the event, and the gap between the College of Liberal Arts and the College of Engineering was bridged.
Ua68/8/1 History Alumni Newsletter, Wku History
Ua68/8/1 History Alumni Newsletter, Wku History
WKU Archives Records
Newsletter created by the WKU History Department regarding activities in the department, students and alumni.
2010 March-December, Morehead State University. Office Of Athletics.
2010 March-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from March to December of 2010.
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton
Communication Studies
No abstract provided.
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.
2010 January-February, Morehead State University. Office Of Athletics.
2010 January-February, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to February of 2010.
Ua11/1 Public Affairs Publications, Wku Archives
Ua11/1 Public Affairs Publications, Wku Archives
WKU Archives Collection Inventories
Publications created by and about WKU by the Public Affairs Department.
Ua35/11 Wku Honors College Fact Book, Wku Honors College
Ua35/11 Wku Honors College Fact Book, Wku Honors College
WKU Archives Records
Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.
Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations
Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations
WKU Archives Records
2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations
Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations
WKU Archives Records
Athletic media guide for volleyball team.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Joyce Wolburg
No abstract provided.
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Joyce Wolburg
No abstract provided.
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Lawrence Soley
No abstract provided.
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
James Pokrywczynski
No abstract provided.
The News About Sovereignty, Ronald D. Smith
The News About Sovereignty, Ronald D. Smith
Ronald D Smith APR
A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee