Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Public Relations and Advertising
Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair
Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair
Journalism
The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.
The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …
Promoting Your Department To High School Seniors, Jeremy H. Sarachan
Promoting Your Department To High School Seniors, Jeremy H. Sarachan
Academic Chairpersons Conference Proceedings
Increasingly departments must take charge of their recruitment, but most academics are new to public relations and marketing. What are the best methods to reach high school students? Led by a media and communication chair, this discussion will revolve around best practices that are both affordable and easy to manage.