Public Relations and Advertising Commons^™

Ua68/9/1 Potter College Of Arts & Letters Music Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the department of Music, includes recordings.

Financial Literacy Explicated: The Case For A Clearer Definition In An Increasingly Complex Economy, David L. Remund

College of Journalism and Mass Communications: Faculty Publications

This study explicates the concept of financial literacy, which has blossomed in use this century. Scholars, policy officials, financial experts, and consumer advocates have used the phrase loosely to describe the knowledge, skills, confidence, and motivation necessary to effectively manage money. As a result, financial literacy has varying conceptual definitions in existing research as well as diverse operational definitions and values. This study dissects the differing financial literacy definitions and measures, urging researchers toward common ground. A clearer definition should improve future research, in turn helping consumers better understand and adapt to changing life events and an increasingly complex economy.

The Need For Effective Visual Communication: How Website Design Can Further The Success Of The Cal Poly Women’S Lacrosse Team, Bonnie J. Burtis

Journalism

This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and …

Image Restoration In Major League Baseball: An Analysis Of Apologia Strategies During The Steroid Era, Shareef C. Stratton

Communication Studies

No abstract provided.

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.

Advertisers' Adherence To The Ftc's Green Guides: A Content Analysis Of Environmental Marketing Claims, Charlotte Muse

Inquiry: The University of Arkansas Undergraduate Research Journal

In 1992, the Federal Trade Commission created the Guides for Use of Environmental Market Claims, with revisions made in 1996 and 1998. The Guides designate how the Commission applies Section 5 of the FTC Act, which prevents unfair or deceptive practices, to environmental claims. Based on the increased proliferation of environmental marketing claims, the FTC has decided to again revise the Guides. The purpose of this study was to examine whether the environmental claims present in print advertisements are included in the current FTC Guides and whether the qualifying language surrounding claims is acceptable, poorly explained, not explained, or meaningless. …

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Archives Records

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Archives Records

Athletic media guide for volleyball team.

Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger

Lawrence Soley

No abstract provided.

The News About Sovereignty, Ronald D. Smith

Ronald D Smith APR

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee

Tony Blair's Lecture On Public Life And The Media: Functional Applications For Business And Research, John R. Fisher, Muhaedin Bela

Dr. John R. Fisher