Public Relations and Advertising Commons^™

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua68/8 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by and about the WKU History Department.

Ouachita Riley-Hickingbotham Library's Special Collections Earns National Award, Trennis Henderson

Press Releases

The Arkansas Baptist History Collection of Ouachita Baptist University’s Riley-Hickingbotham Library Archives and Special Collections has been honored with the Baptist History and Heritage Society’s 2017 Davis C. Woolley Award for Outstanding Achievement in Assessing and Preserving Baptist History.

The national award honors the work of Dr. Wendy Richter, Ouachita professor and archivist, and her staff who coordinated the Special Collections project. The award was announced recently at the annual conference of the Baptist History and Heritage Society, hosted by First Baptist Church of Augusta, Ga., in partnership with the Cooperative Baptist Fellowship of Georgia.

“It is indeed an honor …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Archives Records

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Rhetoric Of Imagery: Gendering And Consumption Throughout Interwar American Advertisment, Natalie Delgado

Electronic Theses and Dissertations

Interwar American advertising rose alongside new levels of hygiene, personal appearance, and technology in order to sell their products to target audiences. Despite the abundance of scholarship on media and gender, few studies have examined the gendered techniques through which interwar advertisers communicated with consumers in response to changing social norms and economic stability. The question this thesis explores is how these changes and communication shifted in response to consumer culture and how advertisers utilized early market research and persuasion techniques to target their audiences. Building on the studies of gender, consumption, and identity, this thesis examines the relationship between …

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Archives Records

Statistical analysis of the 2016-17 women's golf team season.

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2017-18 season.

Ua1f Wku Carillon / Cherry Hall Chimes, Wku Archives

WKU Archives Records

Articles regarding the carillon and Cherry Hall chimes taken from WKU Archives vertical files.

Ua1f Wku Spirit & Symbols, Wku Archives

WKU Archives Records

Bibliography of sources related to WKU Spirit, symbols, mascots, logos and school colors.

A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson

Masters Theses

This study explores how a digital music archive tells the story and contributes to the public memory of cult bands. Utilizing the Grateful Dead Archive Online (GDAO) as the primary data source, the researcher obtained a population of 26,835 items and categorized them by the production method of fan or band, item type, era, and logo. Content analysis illustrated themes within the archive in relation to the fannish production and activity within the fandom of the Grateful Dead. The span of this specific fandom spreads across five decades and sheds light onto the ways in which the fandom surrounding cult …