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Full-Text Articles in Public Relations and Advertising
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.
Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker
Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker
Library Faculty Publications
Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.