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Full-Text Articles in Other Communication
Media Literacy And Covid-19 Communication: Work And Home Sphere Differences, Donnalyn Pompper, Tugce Ertem-Eray
Media Literacy And Covid-19 Communication: Work And Home Sphere Differences, Donnalyn Pompper, Tugce Ertem-Eray
Journal of Media Literacy Education
As a learning process wherein we ask questions to enhance knowledge, media literacy offers a powerful lens for examining how people practice communication across diverse applied contexts such as professional communicators shaping messages about COVID-19. Borrowing a page from Renee Hobbs’ (1998, 1999, 2010, 2011, 2021) media literacy education research, we sought to compare/contrast media content creators’ (journalism, advertising, public relations, marketing communication) information-seeking behaviors during the 2020-2022 COVID-19 pandemic for both their paid work and unpaid volunteer work, as well as for their own and family edification. Blending the media literacy lens with social construction theory (Berger & Luckmann, …
Web-Based Media Literacy To Prevent Tobacco Use Among High School Students, Jane S. Phelps-Tschang, Elizabeth Miller, Kristen R. Rice, Brian A. Primack
Web-Based Media Literacy To Prevent Tobacco Use Among High School Students, Jane S. Phelps-Tschang, Elizabeth Miller, Kristen R. Rice, Brian A. Primack
Journal of Media Literacy Education
Facilitator-led smoking media literacy (SML) programs have improved media literacy and reduced intention to smoke. However, these programs face limitations including high costs and barriers to standardization. We examined the efficacy of a Web-based media literacy program in improving smoking media literacy skills among adolescents. Sixty-six 9th grade students participated in a Web-based SML tobacco education program based on health behavior theory. Pre- and post-test assessments demonstrated statistically significant changes in the primary outcome of total SML as well as each of the individual SML items. However, there were inconsistent changes in other theory-based outcomes including attitudes and normative beliefs.
Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee
Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee
Journal of Media Literacy Education
Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …