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Communication Studies

Framing

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The Relationship Between Nonverbal Communication And Patient Willingness To Comply In Framed, Low-Risk Medical Settings, Rachael A. Katz Dec 2017

The Relationship Between Nonverbal Communication And Patient Willingness To Comply In Framed, Low-Risk Medical Settings, Rachael A. Katz

Communication Studies

This study discusses framing and communication tactics in the medical field. It specifically aims to understand whether expertise and empathetic nonverbal communication impacts patient willingness to comply with physician directives in gain- and loss-framed medical settings. Framing has been studied in many settings, including medical situations, and has been found to impact decision-making. This experiment utilizes college-aged individuals to examine Meningitis, a disease where the most at-risk group is college aged young adults. Participants were exposed to one of six conditions to examine whether perceived expertise/empathy in their scenario impacted willingness to comply with the doctor directives. Although no mediation …