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The Socialization Of Compulsive Buyers: The Roles Of Families And Mass-Mediated Sources, Saovanee Tesgim

Doctoral Dissertations

This qualitative study explored the roles of the upbringing environments and mass-mediated sources in the socialization of compulsive buyers. Its purpose was to find the answers to these research questions: what does it mean to be a compulsive buyer; what kind of role does family play in the consumer socialization of compulsive buyers; what kind of role does mass media and advertising play in the consumer socialization of compulsive buyers? To answer these questions, in-depth interviews were conducted with 12 women respondents who were identified as compulsive buyers and who fit into one of four categories: the Provider, the Striver, …