Other Communication Commons^™

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

College Is A Scam Full Of Leftist Liberal Ideas: An Exploration Of Rural And First-Generation College Students' Memorable Messages About Higher Education, Margaret Keene

Masters Theses

The purpose of this study is to analyze the influence Vocational Anticipatory Socialization (VAS) and memorable messages have on rural first-generation college students’ interest in higher education. This study will utilize methodology regarding Vocational Anticipatory Socialization Messages and Sources from Powers and Myers (2017), the College Influence Choice Scale from Martin and Dixon (1991), as well as thematic analysis derived from survey questions designed by the researcher. The results of this study found that students report family as their most influential source to encourage higher education, peers as their most influential source to discourage higher education, and numerous encouraging and …

Unearthing Tree Symbolism In Song: A Sentiment Analysis, Shannon L. Bayliss

Masters Theses

How societies communicate about nature can shape the way that they interact with it. Messages contained in music are especially interesting to study because of the unique ability of sound and language to alter moods and/or induce physiological reactions. Research on cultural values in music is growing but studies on environmental themes are scarce despite pervasive natural symbolism in songs. Historically, most species of tree have gained a symbolic meaning in part based on their physical characteristics and the various ways they are used by humans (e.g., for construction or for medicine). The overall goal of this thesis was to …

Visual Rhetoric And Semiotics In Scenic Design: A Pedagogical Analysis, Chris Guzzardo

Masters Theses

Scenic designers are professionals in theatre who design sets for the stage that communicate aspects of a performance, such as time of day, location, and era. Sets are supposed to lay a foundation to performances as they communicate information to audiences through visual design. Since visual rhetoric and semiotics play a big part in the successful completion of transmitting messages, knowledge of both concepts should be taught to scenic designers. This thesis provides a content analysis of ten popular books used by scenic designers and their respective education programs. The analysis provides a structured search for visual rhetoric and semiotic …

Comparing News Frames About The Syrian Crisis Between The Kommersant And The Financial Times, Anton Dinerstein

Masters Theses

This is an exploratory comparative study aimed to examine media frames about ongoing civil war in Syria. The civil uprising started on March 15, 2011, and turned into a civil war after May 8, 2011. The conflict has lasted for more than four years, and more than 220,000 people have died since it began. During the conflict, both the Syrian government and military opposition were accused of extreme cruelty and of using chemical weapons. However, there was no official proof of using chemical weapons until the August 21, 2013, when Syrian government forces used chemical weapons during their attack on …

The Relationship Between Parent Communication Orientations And The Self-Efficacy Of Student-Athletes, Sara Marie Erdner

Masters Theses

The influence of parent(s)/guardian(s) communication on a student-athlete’s self-efficacy has received limited attention despite its potential implications for the athlete’s sport performance. Student-athlete participants (N = 290) completed measures to report their level of self-efficacy along with the student-athlete perceptions of their parent(s)/guardian’(s) communication orientation. Further, efficacy-enhancing techniques were measured to report frequency-of-use and effectiveness as these strategies were administered by the parent(s)/guardian(s). Significant relationships were found between conformity- and conversation communication and a student-athlete’s self-efficacy. However, these communication orientations did not interact to influence a student-athlete’s self-efficacy. Mean scores are reported to demonstrate which efficacy-enhancing techniques are the most …

Deception Among Organizational Leaders: Impacts On Employee Perceptions Of Supervisor Credibility, Power, And Trust, Paisleigh Jo Kelley

Masters Theses

Deception is ubiquitous in day-to-day communication. While most deceptive acts are relatively minor in terms of interpersonal impact, lying in the workplace may result in negative organizational outcomes (Griffith et al., 2011). Moreover, business leaders who engage in deceptive communication may elicit similar behavior in their employees (Henrichs, 2007). The current study assesses how different deceptive messages spoken by organizational leaders (e.g., honest messages, messages that withhold information, and messages that distort information) impact employee perceptions of that leader’s credibility, power, and trustworthiness. The results of this study indicate that employees view business leaders as less credible and less trustworthy …

Consumer Perceptions Of A Brand's Social Media Marketing, Taylor Michelle Smith

Masters Theses

This project seeks to inform corporate marketing efforts, as well as add to the growing body of literature on social media marketing. The purpose of this project is to assess consumer perceptions of a brand’s social media marketing. Participants were obtained from the PetSafe® brand Facebook fan page, and a total of 195 respondents completed all measures and were included in the study. The results show that brands must be actively engaging their consumers via social media in order to compete in a competitive marketplace. Engagement can be promoted through entertaining and interactive posts, useful and relevant content, word of …

Consider The Source: Receiver-Assigned Attributions Of Credibility To Influential Bloggers, Aaron Michael Sachs

Masters Theses

The purpose of this study is to examine credibility as it pertains to blogging. While studies have traditionally considered credibility in the context of the material being created, this study examines source credibility in the context of the personality creating the material. Therefore, this study functions primarily as an exploratory study and seeks to present an understanding of source credibility from the perspective of the individuals participating in blogging communities cultivated by influential bloggers. An interview questionnaire was specially developed for this study. Ten participants were selected for this study. Eight of them are females, two of the participants are …

War Of Words: Framing Of The United States In Selected Belarusian Newspapers In 2009, Natalie Manayeva

Masters Theses

The purpose of this study was to examine the peculiarities of framing of the United States in selected Belarusian newspapers during first six months of the Obama administration. The concepts of anti-Americanism, authoritarian model of mass media and framing were chosen as a theoretical framework. This study was focused on the two main questions: first, what is the difference in how Belarusian state-run and independent newspapers frame the U.S., and second, what is the mechanism of creating negative image of the U.S. in Belarusian newspapers. In order to provide comprehensive answers to both questions the multi-method approach (involving methods of …

Identity Management Strategies Of Resident Assistants, Rachel Edwards

Masters Theses

The resident assistant (RA) position at higher education institutions is a position of great influence. RAs have the opportunity to impact many students’ lives through the various roles that they engage in as a RA. The most common roles that RAs are expected to perform include developing community, serving as a peer helper, being a friend to residents, and enforcing policy. The very nature of a multi-role position presents challenges for RAs in understanding how to effectively enact all of their roles.

This study aimed at developing an understanding of the ways in which RAs engage in identity management strategies …

Assessing The Impact Of The Interpersonal Communication Course, Michelle Epstein Garland

Masters Theses

The purpose of this exploratory investigation was to identify a strategy for the assessment of the interpersonal communication course. As envisioned, the assessment process focused on key elements of the course: knowledge of concepts, theories, and research findings; development of interpersonal skills through verbal and written activities; and understanding of a range of interpersonal contexts. Through a course-embedded assessment procedure, the review process examined students, faculty, and the course itself through various forms of formal and informal, direct and indirect methods.

Findings revealed an increase in communication apprehension and decrease in interpersonal communication motives from the beginning of the term …