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Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan
Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan
Student Theses and Dissertations
Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …
Perceptions Of Active Social Media Adults’ Mental Health After Participating Online With Uncivil Political Discourse With Out-Group Members, Bridgette Eastman
Perceptions Of Active Social Media Adults’ Mental Health After Participating Online With Uncivil Political Discourse With Out-Group Members, Bridgette Eastman
Walden Dissertations and Doctoral Studies
Online incivility that occurs in the comment sections of social media sites has become increasingly prevalent. Much of this incivility occurs in the context of political debate. Previous research has indicated that heated political debates online can lead to increased levels of emotional distress and that individuals have the capacity to become addicted to a variety of activities that take place on the internet. Using the theoretical lens of the social identity model of individuation effects, this study explored the impact of online political incivility on the mental health of individuals who engage in this type of behavior. This study …