Other Communication Commons^™

Comparison Of Extension Personnel And Supervisor Perceptions Of Communications Activities, Brittany Bowman, Quisto Settle, Elizabeth Gregory North, Keri Collins Lewis

Journal of Applied Communications

Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development …

Theorizing Development Of Parasocial Engagement, Riva Tukachinsky, Gayle S. Stever

Communication Faculty Articles and Research

The article proposes a theoretical model of the development of parasocial relationships (PSRs) building on Knapp’s model of relationship development. Through synthesis of research across disciplines, the model conceptualizes the relational goals and parasocial interactions (PSIs) specific to the PSR. The model identifies variables that predict engagement at that level, describes the stage’s outcomes/effects, and considers the utility of existing measures to assess these stages. The conceptualization of PSRs as a dynamic process rather than intensity of a monolithic experience offers new directions worthy of empirical examination.

Spreading The Good News: Analyzing Socially Shared Inspirational News Content, Qiaho Ji, Arthur A. Raney, Sophie Janicke-Bowles, Katherine R. Dale, Mary Beth Oliver, Abigail Reed, Jonmichael Seibert, Arthur A. Raney Ii

Communication Faculty Articles and Research

Past research indicates that people often share awe-inspiring news online. However, little is known about the content of those stories. In this study, more broadly defined “inspirational” articles shared through The New York Times website over a 6-month period were analyzed, with the goals of describing the content and identifying characteristics that might predict inspirationality and measures of retransmission. The results provided a snapshot of content found within inspirational news stories; they also revealed that self-transcendent language use predicted the inspirationality of a news story, as well as how long an article appeared on a most shared list.

Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh

College of Journalism and Mass Communications: Professional Projects

When Hurricane Harvey hit Houston, social media was used in a new way during a natural disaster. Emergency phone lines were jammed, and people were in desperate need of rescuing. These people turned to social media, such as Facebook, to ask for help. At the same time, civilian rescuers turned to social media to find locations of people in need of rescuing. News articles published stories about the desperate cries for help on social media; however, these articles left some questions unanswered. How exactly did social media connect rescuers and victims, and how could it be more efficient? How did …

Exploring Echo-Systems: How Algorithms Shape Immersive Media Environments, James N. Cohen

Journal of Media Literacy Education

In the lead up to the 2016 election, fake news often “outperformed” actual news in users’ social media feeds (Silverman, 2016). This paper attempts to analyze the process in which fake news proliferates social networking sites and presents a method of understanding and articulating ways in which personalized feeds are shaped by algorithm-based user feedback. The algorithm systems are embedded programs that analyze past user data and search history in combination with other users’ searches and history to calculate digital outcomes, anticipate possible recommendations, and present consumers with feeds that represent their own unique immersive media environments.

As of August …

Both Facts And Feelings: Emotion And News Literacy, Susan Currie Sivek

Journal of Media Literacy Education

News literacy education has long focused on the significance of facts, sourcing, and verifiability. While these are critical aspects of news, rapidly developing emotion analytics technologies intended to respond to and even alter digital news audiences’ emotions also demand that we pay greater attention to the role of emotion in news consumption. This essay explores the role of emotion in the “fake news” phenomenon and the implementation of emotion analytics tools in news distribution. I examine the function of emotion in news consumption and the current status of emotion within existing news literacy training programs. Finally, I offer suggestions for …

Civic Media Literacy In A Transmedia World: Balancing Personal Experience, Factual Accuracy And Emotional Appeal As Media Consumers And Circulators, Ellen Middaugh

Journal of Media Literacy Education

Amid growing concerns over the role of “fake news” in civic and political life, efforts to understand how to best prepare youth to evaluate and reason about online sources have gained a sense of urgency. However, less attention has been paid to how such skills are used in the context of the broader array of information behavior that is typical of civic and political participation today—particularly in the circulation of information. Through thematic analysis of interviews and think aloud tasks with n=24 urban high school students reasoning through the processes of search, credibility analysis and circulating information for the purposes …

Media Literacy And Climate Change In A Post-Truth Society, James S. Damico, Mark Baildon, Alexandra Panos

Journal of Media Literacy Education

In this article we draw from ecolingusitics (Stibbe, 2015) and a civic media literacy framework (Author, in press; Masyada & Washington, 2016) to consider what happened when three pairs of preservice teachers with different academic backgrounds and climate change beliefs jointly evaluated the reliability of two media sources that make opposing arguments about climate change. An ecolinguistics perspective attends to the environmental impact of the “stories-we-live-by” (Stibbe, 2015) and a civic media literacy lens highlights the centrality of dialogue and deliberation along with critical reading when evaluating the reliability of information sources about complex socioscientific topics like climate change. Our …

Media Literacy, Democracy, And The Challenge Of Fake News, Lance E. Mason, Dan Krutka, Jeremy Stoddard

Journal of Media Literacy Education

In this essay, the authors offer a context for discussions about fake news, democracy, and considerations for media literacy education. Drawing on media ecology and critical media studies, they highlight the longer history of fake news and how this concept cannot be separated from the media technologies in which cultures grow. They discuss current iterations of this phenomenon alongside the effects of social media and offer a preview of the special issue.

Book Review: Exploring Critical Digital Literacy Practices: Everyday Video In A Dual Language Context, Lucie Roemer

Journal of Media Literacy Education

No abstract provided.

Book Review: Teaching Climate Change To Adolescents: Reading, Writing, And Making A Difference, Antonio Lopez

Journal of Media Literacy Education

Teaching Climate Change to Adolescents: Reading, Writing, and Making a Difference, is a book for English language arts and media literacy teachers that provides abundant resources for educators wanting to incorporate climate change instruction into their classrooms. This review explores the usefulness of the book and discusses more broadly the barriers and opportunities for incorporating environmental issues into media literacy education.

Mediating Religious Literacy Among Primary School Children In Gujarat: Classroom As A Liminal Space, Kiran Vinod Bhatia

Journal of Media Literacy Education

Articulation of religious guidelines in the political milieu never takes place in a disembodied form; rather politically inscribed religious discourses are embedded within and conveyed through specific institutional channels, including media organizations and education institutions. My experiences of working as a media educator in villages in Gujarat have helped me understand how the learning of such discriminatory practices begin early as students use various linguistic and socio-cultural cues in order to make sense of the society. A classroom, however, provides the required space to entertain differences such that we can delimit the social hierarchies that are naturalized in the minds …

Deconstructing Media In The College Classroom: A Longitudinal Critical Media Literacy Intervention, Andrea M. Bergstrom, Mark Flynn, Clay Craig

Journal of Media Literacy Education

While many studies have addressed the impact of media literacy interventions on knowledge of specific topic areas, few have explored improvements in media literacy skills as outcome measures. This study analyzed the impact of a media literacy intervention on participants’ critical thinking skills and understanding of media literacy principles by addressing the topics of body image and media representations of gender and race. A two-group, longitudinal experimental design was implemented using college-aged student participants across multiple course sections (n = 198) at a public university in the southeast. Results were significant for several media literacy measures for the treatment …

How Brazil’S Unified University Entrance Exam (Enem) Impacts Media Literacy Education, Danilo Venticinque, Andrew Whitworth

Journal of Media Literacy Education

This article discusses the outcomes of research into the media literacy aspects of ENEM (Exame Nacional do Ensino Médio), Brazil's unified university entrance exam, which contains a significant number of exam questions based on excerpts from newspaper articles, online news and other media sources. Through content analysis, these questions are classified according to the platform (digital or print) and source (traditional media, niche media and government agencies). The results show a strong prevalence of traditional media, either in print or digital platforms, and a tendency to present the government in a positive light, avoiding issues such as the …

Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using The Tares Test For Ethical Persuasion, Kevin J. Pearce, Stanley Baran

Journal of Media Literacy Education

In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form …

Media Literacy And Response To Terror News, Daniel Bergan, Heysung Lee

Journal of Media Literacy Education

Increased fear and threat toward terrorism in the current American society is largely due to vivid news coverages, as explained by cultivation theory and mean world syndrome. Media literacy has potential to reduce this perception of fear and threat, such as people high on media literacy will be less likely to be affected by terror news. We focus on representation and reality for investigating the relationship between influence of terror news and media literacy, one component of media literacy framework developed by Primack and Hobbs (2006), which deals with how media messages reflect or exclude the reality. Our study divided …

Teaching Girls Online Skills: Results Of The Wikid Grrls Intervention, Stine Eckert, Jade Metzger-Riftkin, Joanna Nurmis

Journal of Media Literacy Education

In 2013-2016 we designed and implemented Wikid Grrls, a 10-week after-school workshop series to teach online skills to middle school girls in U.S. schools. We interviewed and surveyed 80 participants before and after the workshops. Girls’ online skills and confidence in them increased measurably for the duration of the workshop series. Participants expressed great interest in learning more, but media literacy programs at their schools regarding online skills were lacking. Using feminist theories and the reader-to-leader framework, we argue that such media literacy interventions bring immediate learning rewards for participants. Yet, we conclude that to narrow gender gaps in digital …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

Gain Vs. Loss And Near Vs. Far Spatial Distance Message Framing And Support For Aquaculture Among U.S. Seafood Consumers, Sandaruwan P. Kumara

Electronic Theses and Dissertations

In the U.S., the aquaculture industry receives differential support from various publics due to the health and environmental concerns of seafood consumers. Since consumer communication plays a significant role in policy support, understanding how messages about aquaculture should be framed is important. This study investigated the influence of gain vs. loss and near vs. far spatial distance framing on support for aquaculture among seafood consumers in the U.S. The study used a 2*2 experimental design to vary gain/loss and near/far framing among 1052 U.S. residents from all 50 states. An online questionnaire, distributed by the survey firm GfK, was employed …

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education (Robles, …

Zero Textbook Cost Syllabus For Com 3060 (Media Analysis And Criticism), Riann Subijanto

Open Educational Resources

In contemporary society, the media, including the Internet, television, smart phones, radio, magazines, movies, music, newspapers, and books, saturate our everyday lives to an extent unprecedented in human history. Their effects are wide-ranging and transformative, including affecting our perception of reality, influencing how and what we think about, and framing our understanding of the world around us. Yet, due to their pervasiveness, rarely do we seriously consider the media and the issues they raise. This course will introduce you to the seminal theories in media studies. By considering these different approaches, we will situate the media in a broader historical, …

Media Literacy Policy In Flanders – Belgium: From Parliamentary Discussions To Public Policy, Leo Van Audenhove, Hadewijch Vanwynsberghe, Ilse Mariën

Journal of Media Literacy Education

The discussion on media literacy in Flanders starts in the Flemish Parliament in 2006. It will take until 2013 before the Flemish Government will set up the Knowledge Center for Media Literacy—Mediawijs. Flanders is therefore rather late in establishing a dedicated institute for media literacy. The same can be said for developing a formal policy framework in relation to media literacy. This article starts with a theoretical discussion of three major trends in the current media literacy debate. The article moves on to describe and analyze Flanders media literacy policy debates and policy formulation. It highlights the development and remit …

Teaching Social Justice: Intergenerational Service-Learning In Digital Media Course, Margaret O. Finucane, Linda M. Seiter, Nathan C. Gehlert

Journal of Media Literacy Education

Digital media play an increasingly dominant role in reinforcing and challenging power inequality in social and institutional relationships. This paper describes how a service-learning component engaged students in community-based interactions that not only deepened their understanding of course content but also increased their commitment to diversity, community issues, and personal development. A close look at three case studies shows that integrating service learning into a first year seminar on digital media and social justice had positive outcomes for students when intentionally paired with community partners offering course-related projects.

Youth And The City: Reflective Photography As A Tool Of Urban Voice, Roman Gerodimos

Journal of Media Literacy Education

YYoung people’s engagement with urban public space has been facing a number of obstacles that reflect a lack of understanding of their needs, values and priorities. The emergence of digital devices and social media as integral elements of youth culture adds further urgency to the need to understand how young people themselves visually articulate their perceptions of life in the city. Bringing together elements from urban studies, youth studies and digital media literacy, this paper puts forward a pedagogic and research approach that aims to facilitate youth engagement with urban landscapes and the community. Participatory photography was used a tool …

The Promises, Challenges, And Futures Of Media Literacy, Monica Bulger, Patrick Davison

Journal of Media Literacy Education

Media literacy has become a center of gravity for countering fake news, and a diverse array of stakeholders – from educators to legislators, philanthropists to technologists – have pushed significant resources toward media literacy programs. Media literacy, however, cannot be treated as a panacea. This paper provides a foundation for evaluating media literacy efforts and contextualizing them relative to the current media landscape. Media literacy is traditionally conceived as a process or set of skills based on critical thinking. It has a long history of development aligned along the dialectic between protection and participation. Contemporary media literacy tends to organize …

Radio Waves And Curriculum Pathways: Jamaican “At Risk” Learners Construct Media, Paulette J. Feraria

Journal of Media Literacy Education

This paper explores radio play as an alternative space for learning language and literacy for Jamaican students labelled as ‘at-risk’ learners. Through the creation of a make-believe radio station in the classroom, students developed oral language skills as a necessary precursor for social literacy. They connected reading and writing activities and the simulated classroom radio station promoted the development of learners’ self-efficacy. The students’ use of the learning space as newscasters, hosts, writers and reporters revealed that those who took risks in learning language and literacy in these spaces subverted the label of ‘at-risk-learners’ and repositioned themselves as risk-takers in …

“Hello? Are You Still There?” The Impact Of Social Media On Self-Disclosure And Reciprocity In Interpersonal Relationships: A Literature Review, Clara D. Costello

Channels: Where Disciplines Meet

Social Media sites have become increasingly popular platforms for developing and maintaining interpersonal relationships. Although the usage of computer-mediated communication is normal in day-to-day life, the understanding behind how and why these relationships grow is scarce. This literature review considers relational elements such as self-disclosure and reciprocity, and how they are impacted by online elements such as an asynchronous context, controllability, and the disinhibition effect. Contrary to interpersonal relationships that develop in a physical context, the law of reciprocity is fulfilled and replaced by affirmation and recognition from relational partners, while self-disclosure continues to be a vital element within relationships. …

Parasocial Romantic Relationships, Romantic Beliefs, And Relationship Outcomes In Usa Adolescents: Rehearsing Love Or Setting Oneself Up To Fail?, Riva Tukachinsky, Sybilla M. Dorros

Communication Faculty Articles and Research

The study examines the associations between adolescents’ emotional and physical aspects of parasocial romantic relationships with media figures, idealized romantic beliefs, perceptions of a current dating partner, and relationship satisfaction. A two-study design included concurrent data from 153 adolescents ages 13–17 (55.6% female), and retrospective data from 274 college students ages 18–22 (79.8% female). Across both samples, emotional involvement in a PSRR was related to more idealized romantic beliefs. The intensity of emotional involvement with the media figure during adolescence was associated with lower relationship satisfaction and less favorable perceptions of a current romantic partner in college students. However, there …

What’S Next In Communications? Panel Discussion, Wendy S. Perez, Jessica Green, Rachel Schaefer

Media Literacy: How the Era of Fake News Affects Public Service

Moderator: Staci M. Zavattaro, Ph.D

Panel Participants:

• Tom Hope, Assistant VP for Communications and Marketing, UCF
• Jamie Floer, Public Relations/Outreach Specialist, Orange County Utilities Dept
• Brian Schulte, Marketing Manager, Edyth Bush Institute for Philanthropy & Nonprofit Leadership

Abstract:

As society has evolved, so have preferred communications, people today prefer to send a text message versus making a call or talking in person. Everywhere we go technology has a great impact on today’s society. These technological advances have affected everything we do, including how we read, interpret, and disseminate information. More than ever, media literacy has become an important part of …