Other Communication Commons^™

The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff

Graduate Theses and Dissertations

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each magazine is …

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.

This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman

Carrie P. Freeman

This textual analysis examines the representations of farmed animals in national print and broadcast news discourse in over 100 stories published from 2000-2003. Findings show these American news media largely support the speciesist status quo by favoring elite viewpoints and failing to provide balance. Although exceptions are provided, news media often objectify nonhuman animals discursively through: 1) commodification, 2) failure to acknowledge their emotional perspectives, and 3) failure to describe them as inherently-valuable individuals.

Getting The Message Across: Message Dissemination Through The Social Media Platform As A Public Relation Tool As A Media Richness Perspective, Ana Isabel Gonzalez

Open Access Theses & Dissertations

Prior studies that evaluated social media recommended the use of social media in PR efforts. But they lacked the theoretical framework to fully evaluate the richness of the communication medium. Through Media Richness Theory, the investigator assessed the perceptions of 162 PR professionals to shed light on the richness of social media as a communication tool and, most importantly, as an effective tool for the purposes of PR. While this study revealed that social media is not a fully "rich" communication outlet, there are components that provide value to PR professionals. This study suggests that social media not simply be …

Front Cover

Basic Communication Course Annual

No abstract provided.

Editorial Board

Basic Communication Course Annual

No abstract provided.

Contents And Abstracts

Basic Communication Course Annual

No abstract provided.

Trends In Communicative Self-Efficacy: A Comparative Analysis, Georgeta M. Hodis, Flaviu A. Hodis

Basic Communication Course Annual

This study integrates findings from the motivation-achievement and communication literature to underline the salient role that (communicative) self-efficacy beliefs play in academic settings. Additionally, this research shows that communicative self-efficacy beliefs can be accurately assessed by using a measure of self-perceived communication competence (SPCC). Using longitudinal data from 705 undergraduate students, the study shows that participants’ communicative self-efficacy beliefs increased linearly during the semester in which they were enrolled in a basic communication course. Finally, findings from this research indicate that the magnitude of change in self-efficacy was linked to the context of communication as well as attuned to the …

Submission Guidelines

Basic Communication Course Annual

No abstract provided.

Driveway Moments: Developing Syllabi According To Kenneth Burke, Kristen Lynn Majocha

Basic Communication Course Annual

Have you ever remained parked in your car in order to hear the end of a song or a news story? This is called a driveway moment (Pine, 2007). Kenneth Burke refers to this fulfilling of our desires, the desire for the conclusion, as an “appetite” that humans have for form (Burke, 1931). Songs have form, movies have form, literature has form. As teachers of the Basic Communication Course, we should recognize this appetite for form and incorporate form into our syllabi. Form in the way Kenneth Burke describes—form that has one part leading to the anticipation of another part—is …

Developing Student-To-Student Connectedness: An Examination Of Instructors’ Humor, Nonverbal Immediacy, And Self-Disclosure In Public Speaking Courses, Robert J. Sidelinger, Brandi N. Frisby, Audra L. Mcmullen, Jennifer Heisler

Basic Communication Course Annual

Students often do not look forward to enrolling in public speaking courses, and therefore, it is warranted to examine opportunities to develop a supportive peer communication climate in what is typically seen as an anxiety inducing course. The present study collected data at three points in a semester (first day, mid-semester, and end-semester) to determine if initial perceptions of student-to-student connectedness and instructors’ communication behaviors (humor, nonverbal immediacy, and self-disclosure) lead to positive increases in student-to-student connectedness over the course of a semester in public speaking classes. Changes in perceptions of student-to-student connectedness at mid- and end-semester were predicted by …

Index Of Titles And Authors, Volumes 1-23

Basic Communication Course Annual

No abstract provided.

Title Page

Basic Communication Course Annual

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I Need Help: Help Seeking Behaviors, Communication Anxiety And Communication Center Usage, C. Leigh Nelson, Toni S. Whitfield, Michelle Moreau

Basic Communication Course Annual

A web-based survey of 357 respondents enrolled in basic communication courses was conducted to examine communication center usage, communication apprehension, and help seeking behaviors. There was no significant difference between students who attended the communication center and those who did not in their communication apprehension and help seeking behaviors. There were significant correlations between help seeking behaviors and communication apprehension. Demographics, communication apprehension, and communication center usage and awareness predicted multiple types of help seeking behaviors.

Author Biographies

Basic Communication Course Annual

No abstract provided.

Editor's Page, Stephen K. Hunt, Joseph P. Mazer

Basic Communication Course Annual

Without question, the popularity of the basic course in communication continues to grow, further entrenching it as a staple of the communication discipline. As several basic course scholars have persuasively noted, in the last 20 years, more and more colleges and universities in the United States have been charged with the daunting task of establishing an introductory course in communication as a central feature of general education curriculum.

Given the popularity of the course and increasing pressures on basic course instructors/directors to document the effectiveness of the course, basic communication course scholarship is more important now than ever. For more …

Students’ Attributions Of Instructor Credibility As A Function Of Instructors’ Out-Of-Class Support, Adam C. Jones, Paul Schrodt

Basic Communication Course Annual

This investigation examined the impact that instructor out-of-class support (OCS) and sex differences have on students’ perceptions of instructor credibility. Participants (N = 634) were randomly assigned to one of six experimental conditions manipulating the degree to which an instructor responds with a highly supportive, moderately supportive, or non-supportive message following a hypothetically stressful situation. Multivariate analyses revealed a two-way interaction effect of instructor OCS by student sex on perceptions of instructor credibility. Significant and meaningful main effects for instructor OCS on all three dimensions of credibility (i.e., competence, trustworthiness, and caring) were also obtained, with students attributing more credibility …

Speech Center Support Services, The Basic Course, And Oral Communication Assessment, Karen Kangas Dwyer, Marlina M. Davidson

Basic Communication Course Annual

This study examines the role a speech center plays in supporting university-wide oral communication assessment. Specifically, this study queries student usage of speech center support services and perceived changes in public speaking anxiety, public speaking confidence, and public speaking skills. The findings indicate that students who report more visits to the speech center also perceive that using the speech center helped reduce their speech anxiety and increase their confidence in public speaking. In addition, those who report it “helpful” to self-evaluate recordings of their in-class speeches also report a greater reduction in speech anxiety, a greater increase in confidence, and …

Conflicting Advice On Oral Citations In Top Public Speaking Texts, Katherine N. Kinnick, Emily Holler

Basic Communication Course Annual

Learning to develop and deliver effective oral citations is an important speechmaking skill that helps to enhance the credibility of the speaker, the persuasiveness of the source, and reduce unintentional plagiarism. A content analysis of oral citation guidelines in the most widely-used public speaking textbooks reveals that they take different approaches to the topic of oral citations. The texts differ on the bibliographic elements that should be included in an oral citation, when an oral citation is necessary, and how oral citations should be introduced. In some cases, examples of citations in student speeches and chapter text do not follow …

Back Cover

Basic Communication Course Annual

No abstract provided.

Basic Communication Course Annual Vol. 24

Basic Communication Course Annual

Full issue (298 pages, 12.1 MB)

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.