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The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff
The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff
Graduate Theses and Dissertations
With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each magazine is …
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
Graduate Theses and Dissertations
This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.