Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Other Communication
Ivy Lee, Faisal Zaben Alotaibi
Ivy Lee, Faisal Zaben Alotaibi
Scholars Week
Ivy Lee: The Father of Modern Day Public Relations.
Ivy Ledbetter Lee is a prominent figure in the field of public relations and an American publicity expert. He is said to be the founder of what is presently known as public relations. He set up the Association of Railroad Executives which was used as a public relations service for the rail industry. He was able to use public relations to improve the morale of employees. One of such example is his use of internal magazines to motivate employees. He also held other positions such as Publicity Director for American Red …
The God Father Of Public Relations, Abdullah N. Alsuabaie
The God Father Of Public Relations, Abdullah N. Alsuabaie
Scholars Week
The God father of Public Relations
Edward L. Bernyas is a pioneer and many scholars consider him as a father of Public Relation “PR”. Bernyas started his career work as a press agent before World War I. He also worked for an organization that was created by the U.S government to affect public opinions in the U.S to know the effect of American participation in the war at that time and the organization name was Creel Committee. Furthermore, Dernyas developed and created many techniques to shape public opinions. He thought deeply and came up with new idea of life’s work …