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Full-Text Articles in Other Communication

Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi Oct 2023

Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi

Global Strategic Communications Student Work

The increasing demand for streaming services has propelled platforms like Hulu to explore innovative approaches to bolster their popularity. As competition in the streaming industry intensifies and consumer trends evolve, maintaining relevance becomes a paramount challenge. Hulu, a prominent on-demand streaming service in the United States, possesses a significant opportunity to enhance its demand by curating a more culturally diverse content portfolio. This article elucidates strategic approaches to highlight cultural diversity and inclusion within the Hulu platform. Drawing on comprehensive survey findings and primary research, this report will showcase the pressing demand for cultural diversity on the Hulu platform, an …


Advancing Equity: A Campaign Of Impact Story Telling And Donor Acquisition, Solamia Ortiz Jan 2023

Advancing Equity: A Campaign Of Impact Story Telling And Donor Acquisition, Solamia Ortiz

Global Strategic Communications Student Work

For The Miami Foundation, profound changes must occur to bring everything into the 21st century. A peer-to-peer campaign explores what happens when a public-serving nonprofit challenges itself and utilizes its most valuable asset: Its community. The Miami Foundation should advance philanthropy through advanced data collection methods and narrative expression. This campaign intends to connect with past and potential donors to spread awareness and visibility. The primary activities will involve a twelve-month internet and social media strategy to expand donations and comprehension through an online campaign supporting online impact giving and a peer-to-peer approach.