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Communication & The Body Positivity Movement, Alyssa Cannaday
Communication & The Body Positivity Movement, Alyssa Cannaday
Student Scholar Showcase
The Body Positivity Movement has gained a presence on social media. In this study, social media outlets were examined (such as Twitter and Instagram) to explore the communication within the movement, both from those advocating body positivity and from individuals responding in the comments. A variety of respondents, most of whom were women, give a broad perspective of the movement as a whole. Some respondents who contribute their viewpoints have educational backgrounds in counseling or work in the field. Themes uncovered in this study reveal the Body Positivity Movement to be welcoming, open minded, and expressive of messages of self-love …
Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger
Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger
Symposium of Student Scholars
O'Keefe's (1988) theory of message design logics explains why some messages are more
persuasive than others. The first, expressive design logic, is the most basic and focuses on
expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design
merely states what the persuader wants. The second, conventional design logic, appeals to
typical reasons or emotional appeals that would be suitable for any audience. The third,
rhetorical message design logic, is the most complex and sophisticated message design focusing
on achieving an agreement between the sender and receiver in which the message provides
context. Unlike conventional design logic, rhetorical …
Generation C, Leza Madsen Associate Professor, Stephanie Buck
Generation C, Leza Madsen Associate Professor, Stephanie Buck
Leza Madsen
No abstract provided.