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Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Comparing News Frames About The Syrian Crisis Between The Kommersant And The Financial Times, Anton Dinerstein
Comparing News Frames About The Syrian Crisis Between The Kommersant And The Financial Times, Anton Dinerstein
Masters Theses
This is an exploratory comparative study aimed to examine media frames about ongoing civil war in Syria. The civil uprising started on March 15, 2011, and turned into a civil war after May 8, 2011. The conflict has lasted for more than four years, and more than 220,000 people have died since it began. During the conflict, both the Syrian government and military opposition were accused of extreme cruelty and of using chemical weapons. However, there was no official proof of using chemical weapons until the August 21, 2013, when Syrian government forces used chemical weapons during their attack on …
War Of Words: Framing Of The United States In Selected Belarusian Newspapers In 2009, Natalie Manayeva
War Of Words: Framing Of The United States In Selected Belarusian Newspapers In 2009, Natalie Manayeva
Masters Theses
The purpose of this study was to examine the peculiarities of framing of the United States in selected Belarusian newspapers during first six months of the Obama administration. The concepts of anti-Americanism, authoritarian model of mass media and framing were chosen as a theoretical framework. This study was focused on the two main questions: first, what is the difference in how Belarusian state-run and independent newspapers frame the U.S., and second, what is the mechanism of creating negative image of the U.S. in Belarusian newspapers. In order to provide comprehensive answers to both questions the multi-method approach (involving methods of …