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Full-Text Articles in Mass Communication
City Magazines And Social Media: Moving Beyond The Monthly, Susan Currie Sivek
City Magazines And Social Media: Moving Beyond The Monthly, Susan Currie Sivek
Faculty Publications
City magazines have long been established in many American locales, but digital media of all types are now offering opportunities and challenges to this genre of magazine. Digital media have also complicated the rapidly changing ecosystems of local information in which urban citizens reside. The resources and popularity of newspapers and broadcast news have shifted, and other forms of print, digital, and mobile media are assuming important roles in informing the public. With all these factors at work, this may be a pivotal moment for city magazines as they explore innovative technology, creative business strategies, and the new possibilities for …
Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs
Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs
College of Journalism and Mass Communications: Faculty Publications
Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.