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Full-Text Articles in Mass Communication

Measuring Community Flood Awareness And Preparedness In The Maitland Area And Lower Hunter Valley, Nsw, Neil Dufty, Amanda Hyde, David Webber, Ingrid Berthold, Elise Armstrong Sep 2015

Measuring Community Flood Awareness And Preparedness In The Maitland Area And Lower Hunter Valley, Nsw, Neil Dufty, Amanda Hyde, David Webber, Ingrid Berthold, Elise Armstrong

Neil Dufty

The Hunter River of NSW has a long history of flooding. February 2015 was the sixtieth anniversary of the 1955 Hunter Region flood, the largest flood in the region’s recorded history. In conjunction with the commemoration, the NSW State Emergency Service (NSW SES) and the Hunter Local Land Services commissioned consultants Molino Stewart to extend previous social research in Maitland by surveying participants about the status of their own flood awareness and preparedness. The 2015 study and previous social research found that in Maitland flood-prone communities there appears to be a relatively low perception of personal flood risk. On the …


Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr Apr 2015

Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

In times past, Halloween was recognized as a fairly innocent children’s holiday involving trick-or-treating in suburban neighborhoods. Today, Halloween is more commonly recognized as an opportunity for teenagers and adults to attend parties, dress in provocative costumes, and participate in increasingly terrifying scare zones at Halloween-themed events. This case study research analyzes social media communications of six major themed amusement parks in regard to Halloween. Three research questions are addressed and answered. The study identifies key similarities and differences between the parks’ communication outreach. Findings support earlier research suggesting Halloween-themed events contribute to negative social and cultural outcomes. The work …