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Articles 1 - 13 of 13
Full-Text Articles in Mass Communication
Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr
Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Assessment of student learning in higher education is no longer optional, because the public increasingly expects universities to spend less and produce more. Generating detailed, meaningful assessment is challenging, particularly for smaller-sized mass communication programs with limited resources. Mass communication-focused assessment literature is scarce. This best practices essay reviews other research to illustrate proven examples of ways to assess simply and effectively in undergraduate mass communication programs to achieve maximum faculty support and curriculum improvement.
Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr
Monsters, Ghosts And Coasters; Noise, Toys, And Sea Creatures: Comparing Six Major Theme Park Halloween-Themed Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
In times past, Halloween was recognized as a fairly innocent children’s holiday involving trick-or-treating in suburban neighborhoods. Today, Halloween is more commonly recognized as an opportunity for teenagers and adults to attend parties, dress in provocative costumes, and participate in increasingly terrifying scare zones at Halloween-themed events. This case study research analyzes social media communications of six major themed amusement parks in regard to Halloween. Three research questions are addressed and answered. The study identifies key similarities and differences between the parks’ communication outreach. Findings support earlier research suggesting Halloween-themed events contribute to negative social and cultural outcomes. The work …
Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr
Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
College and university high-impact practice (HIP) courses involve students in intensive values-focused learning inside and/ or outside of the traditional classroom environment. Much research has documented that participation in HIPs increases student retention and graduation rates. At the same time, the nontraditional learning structure of an HIP course can complicate a thorough assessment of student learning. Anecdotal evidence reflects strong involvement in HIPs by mass communication programs, although communication efforts in this regard are not as well documented in the literature as efforts in other fields. This essay briefly defines HIPs and presents an appropriate theory that would guide HIPs …
Squandering A Legacy, And Building One: How Robert H. Schuller Lost The Crystal Cathedral, And How The Catholic Church Captured It., Douglas J. Swanson Ed.D Apr, Terri Manley
Squandering A Legacy, And Building One: How Robert H. Schuller Lost The Crystal Cathedral, And How The Catholic Church Captured It., Douglas J. Swanson Ed.D Apr, Terri Manley
Douglas J. Swanson, Ed.D APR
This case study shows how a failure to follow accepted strategies for organizational crisis management preceded and contributed to the demise of Robert H. Schuller’s Christian ministry and the loss of its iconic church, the Crystal Cathedral. The case study illustrates how the Roman Catholic Diocese of Orange, which had already engaged in strategic planning for a new house of worship, was able to take advantage of Rev. Schuller’s situation and acquire his ministry’s property for a fraction of its value. Data gathered through a narrative analysis of news media stories and interviews shows the clear superiority of the Catholic …
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa
Douglas J. Swanson, Ed.D APR
Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.
‘Where All Things Are Pure And Of Good Report’: The Doctrinal Theology, Religious Practice, And Media Manipulation Of The Christian Science Church, Douglas J. Swanson Ed.D Apr
‘Where All Things Are Pure And Of Good Report’: The Doctrinal Theology, Religious Practice, And Media Manipulation Of The Christian Science Church, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Church of Christ, Scientist is 21st century religious movement that is facing considerable challenges to its existence on many fronts. The church is bound to an unalterable religious theology and intractable management structure established by Mary Baker Eddy, its 19th century founder. For more than a century, the church has followed Mrs. Eddy’s example and successfully manipulated the media to control dissemination of information. Recent financial crisis and legal dissent has generated unprecedented dissent, both inside and outside Christian Science. This research looks at how church leadership struggles to address 21st century problems with its 19th century frameworks.
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.
Humor As A Presentational Device In Broadcast Public Service Announcements, Douglas J. Swanson Ed.D Apr
Humor As A Presentational Device In Broadcast Public Service Announcements, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
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News Media Narratives Of Interethnic Isolation And Confrontation In Post-Andrew Dade County, Florida, Douglas J. Swanson Ed.D Apr
News Media Narratives Of Interethnic Isolation And Confrontation In Post-Andrew Dade County, Florida, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Hurricane Andrew was the costliest natural disaster to strike the United States, and the strongest hurricane since the 1920s. Andrew permanently changed the landscape by wiping out entire communities and scattering the people who lived in them. At least 20 deaths were directly attributed to the storm. Property damage was calculated into the tens of billions of dollars. We can lessen the impact of such a future event upon people by gaining a greater understanding of the communication patterns that develop among survivors after a hurricane or other natural disaster has passed--particularly, survivors of differing ethnic and cultural backgrounds. By …
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson Ed.D Apr
Toward A Policy For Managing The Use Of Computer Mediated Communication In The Workplace, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Within the past decade, there has been tremendous growth in the number of businesses and not-for-profit organizations which have become equipped with computers and have empowered workers to use them to communicate. This new form of on-the-job empowerment is known as Computer Mediated Communication (CMC). CMC's use has resulted in greater production and performance in the workplace. It has also resulted in an increased amount of tension observed between management and subordinates. This tension is evidenced through accounts of people's behavior in the workplace-- specifically, accounts of members of management who perceive a lessening of their ability to control the …