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Mass Communication Commons

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Aga Khan University

Social Influence and Political Communication

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Full-Text Articles in Mass Communication

The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed Feb 2023

The Evolving Role Of The Media In Elections: Royal Media Services Use Of Technology In The Tallying Process Of The 2022 Elections, Jamila Mohamed

Theses & Dissertations

Previous elections in Kenya have raised questions about the credibility of the polls with disputes arising after results are announced. The 2017 nullification of the presidential election results by the Supreme Court pointed fingers at the electoral body, IEBC for illegalities and irregularities in the way the body conducted the elections and the tallying process. However, despite the nullification of the 2017 elections, issues of integrity of the elections rose again towards the 2022 general elections, with the citizenry turning to the media for clarity. At media industry level, editors made the decision to tally and transmit results direct from …


An Exploratory Study Of Fake News And The 2017 Presidential Elections In Kenya, Anthony Kuria Wanjiru Mr May 2021

An Exploratory Study Of Fake News And The 2017 Presidential Elections In Kenya, Anthony Kuria Wanjiru Mr

Theses & Dissertations

This study explored the proliferation of fake news in Kenya and sought to uncover if fake news affected the 2017 Presidential Election outcomes. Just like in the two previous elections (2007 and 2013), the 2017 presidential polls were closely contested. The use of social networking sites and other online platforms like websites for campaigns was common during the 2017 Presidential Elections. Presidential candidates did not only set up websites, but also employed bloggers, social media savvy individuals and public relations firms to manage their social media accounts and other parody accounts that they used for their online campaigns. Thus, the …