Mass Communication Commons^™

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Cumulating Evidence About The Social Animal: Meta-Analysis In Social-Personality Psychology, Blair T. Johnson Dr., Marcella H. Boynton Dr.

CHIP Documents

Like most scientific fields, social-personality psychology has experienced an

explosion of research related to such central topics as aggression, attraction, gender,

group processes, motivation, personality, and persuasion, to name a few. The

proliferation of research can be a monster unless it is tamed with the scientific

review strategy of meta-analysis, literally analyses of past analyses that produce

a quantitative and empirical history of research on a particular phenomenon. The

purpose of this article is to outline the basic process and statistics of meta-analysis,

as they pertain to social-personality psychology. Meta-analysis involves: (i) defining

the problem under review; (ii) gathering qualified …