Mass Communication Commons^™

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

Unrealistic Weeds Of Love And Romance: The Korean Drama And The "Flower Boy" Genre, Colby Y. Miyose

UNLV Theses, Dissertations, Professional Papers, and Capstones

The concept of love has intrigued many social critics, and has led them to accuse media of perpetuating unrealistic notions of romance that are unattainable for a healthy and satisfying relationship. Unrealistic expectations of love and romance are a primary cause of relationship dissatisfaction among real couples. It is imperative to critically analyze media sources in order to gain knowledge of how to counter unhealthy notions of romance. Korean dramas (K-dramas) typically present a scenario in which strong mutual love and desire between two people come into conflict with existing sociocultural values. The kkonminam (Flower Boy) genre in particular, caters …

Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media, especially advertisers, have long used beautiful women as an ideal image for attracting viewers and selling products. American women have been portrayed as, ideally, thin Caucasians with blonde hair and blue eyes. Research has found that women compare themselves to the beautiful women in advertising and in turn have negative feelings towards their own appearance. This thesis’ goal is to find whether the ideal American woman has changed through a content analysis of the women on the covers of Cosmopolitan magazine over the past 55 years, 1959 through 2014. This content analysis will focus on how the covers …

Siren Song: A Rhetorical Analysis Of Gender And Intimate Partner Violence In Gotham City Sirens, Katlin Schmidt

UNLV Theses, Dissertations, Professional Papers, and Capstones

This project investigates comic book discourse. Specifically, I investigate how comic narratives provide readers with an interpretation for how they should discern and assess “appropriate” behaviors for women. The artifact of analysis included in this project is DC Comics Gotham City Sirens (2009). This text features popular female superheroes, Catwoman, Harley Quinn, and Poison Ivy. Because comic books utilize both textual and visual means to disseminate a message, this project evaluates the visual rhetoric of these characters within the narrative. Walter Fisher’s narrative paradigm is used to provide an understanding to how these visual means contribute to the meanings assigned …

The End Of The World (Eotw) Scientist And The Framing Of Science In Science Fiction Films From 1950 To 2010, Jennifer Naoko Lui

UNLV Theses, Dissertations, Professional Papers, and Capstones

The current study looks at scientists in End of the World (EOTW) films spanning from 1950 to 2010 through stereotypes and gender roles. Eighteen films, 12 representing EOTW films and 6 that are considered “regular” science fiction films, were analyzed in terms of Goffman’s (1976) 6 aspects, first introduced in Gender Advertisements, as well as aspects of visual and textual frame analysis. The analysis of these films provided a way to look at the portrayal of scientists in EOTW films and add to the limited body of literature on this particular sub-genre of film.

Previous research identified that scientists were …

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men featured …

Brothers Are Better Than Sisters: A Semiotic, Feminist Analysis Of Hbo's "Rome", Patricia Mamie Peers

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2005, the Home Box Office and British Broadcasting Corporation partnered to produce Rome , a television series that retells the Roman histories of Julius Caesar, Marc Antony and Augustus through the lives of two centurion soldiers, Titus Pullo and Lucious Vorenus. The show's producers endeavored to bring Roman streets to life and included more storylines of women, men and children of all classes. At first considered a more egalitarian approach to history, Rome 's women are said to "challenge expectations" (Vu, 2005) and "forge a new path" (Ragalie, 2007, p. 2). But does this new representation challenge the old …