Mass Communication Commons^™

News Consumption Habits On Social Media: A Study Of Unemployed Kenyan Millennials At National Employment Authority In Kasarani Sub-County, Teresia Wambui Ndonye

Theses & Dissertations

Social media started as a social meeting point where users met to socialize, network and connect. The earliest users of social media applications were millennials and with time they became addicts and spent a lot of time online. The study aimed to identify the social media applications Kenyan Millennials use to consume news, what motivates them to use the applications, the gratification they get and amount of time they spend on news on social media. The study was carried out at the National Employment Authority headquarters in Kasarani Sub-County. The study targeted all walk-ins to the office for a period …