Mass Communication Commons^™

Assessing And Fostering College Students’ Algorithm Awareness Across Online Contexts, Jessica E. Brodsky, Dvora Zomberg, Kasey L. Powers, Patricia J. Brooks

Journal of Media Literacy Education

Internet users may fail to recognize how algorithms filter and personalize information. Two studies explored college students’ algorithm awareness across varying contexts. Study 1 examined Facebook users’ awareness of its algorithms (N = 222). Only about half recognized that Facebook does not show all their friends’ posts. These students more often reported making adjustments to News Feed settings than students lacking algorithm awareness. Study 2 compared students’ (N = 244) algorithm awareness for online shopping and search, and the efficacy of video instruction to increase awareness. Students were more algorithm aware for online shopping. Compared to those who …

Data (Il)Literacy Education As A Hidden Curriculum Of The Datafication Of Education, Pekka Mertala

Journal of Media Literacy Education

This position paper uses the concept of “hidden curriculum” as a heuristic device to analyze everyday data-related practices in formal education. Grounded in a careful reading of the theoretical literature, this paper argues that the everyday data-related practices of contemporary education can be approached as functional forms of data literacy education: deeds with unintentional educational consequences for students’ relationships with data and datafication. More precisely, this paper suggests that everyday data-related practices represent data as cognitive authority and naturalize the routines of all-pervading data collection. These routines lead to what is here referred to as “data (il)literacy” – an uncritical, …

Technology Criticism And Data Literacy: The Case For An Augmented Understanding Of Media Literacy, Thomas Knaus

Journal of Media Literacy Education

Reviewing the history of media literacy education might help us to identify how creating media as an approach can contribute to fostering knowledge, understanding technical issues, and to establishing a critical attitude towards technology and data. In a society where digital devices and services are omnipresent and decisions are increasingly based on data, critical analysis must penetrate beyond the “outer shell” of machines – their interfaces – through the technology itself, and the data, and algorithms, which make these devices and services function. Because technology and data constitute the basis of all communication and collaboration, media literate individuals …

Data Literacy And Education: Introduction And The Challenges For Our Field, Leo Van Audenhove, Wendy Van Den Broeck, Ilse Mariën

Journal of Media Literacy Education

Data literacy is a hot topic, which is currently discussed in many different fields from open data initiatives, statistics, computer societies, coding initiatives, and beyond. The resulting literature is inspiring but not always satisfying from the perspective of the media literacy scholarly field. The goals behind data literacy are often instrumental and utilitarian in the function of job-related skills or open data initiatives. We hope that this special issue will contribute to a broader discussion about data literacy. In this introductory essay we provide an overarching introduction, highlighting some of the main themes, questions, issues, and insights addressed in …

The Influencer Experience: Identity Performance, Commodification, And Agency In Youtube Influencers, Aysha M. Vear

Electronic Theses and Dissertations

In recent years, the social media usage of young adults has seen exponential growth. This growth, both in numbers of users and time spent on various platforms, creates a greater opportunity to market lifestyles, goods, and behaviors to the masses. Corporations have taken to allocating more time and attention to reach those masses and utilize the quickest means to that end. One example of these means is the influencer, i.e., social media users who monetize their online performances through practices of self-branding, or developing a public image used for commercial and capital gain (Abidin, 2016). In this study, I focus …

How Does How We Learn Influence What We Learn And From Whom We Learn: The Case Of Igen, Twitter, Bts Army, And Learning With Technology, Yuliya Dmitriyevna Goss

Dissertations and Theses

Digital information is omnipresent, and access is almost unavoidable. Technology advances and comes at us in waves that take over and then tend to linger. iGen is the first generation to be born into this advanced technology and the state of constant “plugged-inness” to the Internet. iGen has not experienced a different, predominantly analog, world, but baby boomers, generation X, and millennials – many of whom now use Internet-connected technology heavily – can attest to how they have changed as it integrated into their lives. Along with many other areas of life, learning has also changed with technological progress. From …

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …

China’S “Three Warfares”: People’S Liberation Army Influence Operations, Edwin S. Cochran, U.S. Department Of Defense, Retired

International Bulletin of Political Psychology

The following article—whose author is both a retired US Army officer and retired Department of Defense civilian employee with multiple publications—focuses on Chinese information operations. Readers might wish to speculate on matters such as why the Chinese have organized the way they have, whether the organization leads to optimal integration of tools of national security/political power, and how vulnerable specific populations and even intelligence cultures are to specific types of information operations. One might even conclude that the only thing that has not changed in thousands of years has been the technology available to influence others.

This article examines the …

The Importance Of Net.Art Legacy And The Right To Communicate, Anton Makarevych

English Language Institute

No abstract provided.

Rugby League As A Televised Product In The United States Of America, Mike Morris

College of Journalism and Mass Communications: Professional Projects

Rugby league is a form of rugby that is more similar to American football than its more globally popular cousin rugby union. This similarity to the United States of America’s most popular sport, that country’s appetite for sport, and its previous acceptance of foreign sports products makes rugby league an attractive product for American media outlets to present and promote.

Rugby league’s history as a working-class sport in England and Australia will appeal to American consumers hungry for grit and authenticity from their favorite athletes and teams. Established coverage of English soccer has paved the way for rugby league media …

Encounter And Counter: Critical Media Literacy In Teacher Education, Rick Marlatt

Journal of Media Literacy Education

This practitioner article describes the recent implementation of critical media literacy (CML) activities in secondary teacher education at a large university in the Southwestern United States. Preservice teachers in a content area literacy course analyzed a variety of media coverage of events that occurred near their university. Using an analytical framework for approaching texts, images, and messages, preservice teachers practiced critical exploration of media sources and motivations while articulating hidden figures of power and authority behind the dissemination of content for public consumption. Highlighting the pursuit of independent media and the cultivation of intellectual self-defense, this “Voices from the Field” …

Interest-Driven Sociopolitical Youth Engagement: Art And Gun Violence Prevention, Janíce Tisha Samuels

Journal of Media Literacy Education

This exploratory case study examines the National Youth Art Movement Against Gun Violence intervention launched in Chicago in 2017 that used public art and new media creation to engage youth in activism for gun violence prevention. Five African American and Latino youth artists participated in the program; the study focuses on three of the participants’ experiences. The researcher’s goal was to determine whether the unique mix of media and education practices used to develop and deliver the intervention curriculum impacted participants’ art practice, understanding of gun violence, and/or self-concept. A theoretical thematic approach to coding was applied to the audio, …

Bridging The Gap? The Impact Of A Media Literacy Educational Intervention On News Media Literacy, Political Knowledge, Political Efficacy Among Lower-Educated Youth, Sabine Geers, Mark Boukes, Judith Moeller

Journal of Media Literacy Education

Scholars generally agree that there is a gap between lower- and higher-educated citizens on civic competence, which solidifies during adolescence. This two-wave panel study examines how an educational intervention focused on media literacy influences civic competence among lower-educated youth (age 16 to 26). Additionally, the level of civic involvement among participants is tested on three measures of civic competence: news media literacy, political efficacy and political knowledge. The findings suggest that the educational program has influenced the level of political efficacy and news media literacy. Furthermore, participants with the most active involvement in the program, i.e. co-created the educational video …

Within, Without, And Amidst: A Review Of Literacy Educators’ Perceptions Of Participatory Media Technologies, William T. Wright

Journal of Media Literacy Education

With strict no-cell phone policies in classrooms becoming commonplace, national and international electioneering campaigns eroding trust in social media platforms, and content posted years prior affecting students’ acceptance into the colleges of their choice, it is little wonder that educators often think twice about bringing participatory technologies into their instruction. This literature review seeks to address how literacy educators reckon with the risks and potentials of these participatory technologies in the midst of our current sociopolitical climate, through an examination of an array of factors and influences that shape and give rise to educators’ understandings of participatory technologies’ place in …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

Annual Report, 2019-20, University Of Mississippi. School Of Journalism And New Media., Debora Wenger

Annual Reports

No abstract provided.

Religious Nationalism And The Coronavirus Pandemic: Soul-Sucking Evangelicals And Branch Covidians Make America Sick Again, Peter Mclaren

Education Faculty Articles and Research

This article investigates the response to the coronavirus crisis by Evangelical Christian nationalists in the USA. The article outlines the curious mediaverse of religious nationalism—its post-truth and fake news aspects in particular—links religious nationalism to American exceptionalism, and analyzes conflicts between secular and religious authorities. Drawing upon some lessons from the past, the article addresses the wider implications of Christian nationalism on American politics, and capitalist ideology, as it has been played out virally in the corporate media. The article shows that the ideological underpinnings of evangelical Christianity prevent its proponents from understanding the virus in an historical and materialist …

An Outside Gaze On The Relationship Between Indigenous Groups And The Media, Nicole Daoust

Honors Theses

Indigenous groups around the world faced similar challenges. Many of these issues stem from stereotypes, one-sided stories, and overall lack of representation in the media. Without a voice or ally, they are often treated as second class citizens. For my research, I analyzed how the media affected public perception of indigenous people. I specifically focus on four groups: The Aboriginals of Canada, the Māori, Native Americans, and the uncontacted tribes of the Amazon.

Women Trailblazers In The Local Oxford Community: Real And Relevant Stories Of Six Unique Paths To Success, Karsyn S. King

Honors Theses

Women Trailblazers In The Local Oxford Community is a collection of six women’s stories in six different fields and their unique paths to success, all showcased through written and visual elements in a multi-modal website. The goal of the project was to have a diverse compilation of women from a variety of backgrounds, ages, careers, and experiences. The trailblazers represented include a woman in the STEM field (science, technology, engineering, math) who is the only female on the biomedical engineering staff, a first generation college student who now holds the second highest position in higher education academia, a local woman …

Friendship In The Digital Age: Implications From A Philosophy Of Communication Approach, Tiffany Petricini

Electronic Theses and Dissertations

Friendship is a central relationship-style that grounds us. Much of the literature on the effects of technology on our relationships, especially friendship, has taken a skeptical approach. The notion of friendship is historically-situated, thus, it requires attention in each era and has prompted questions throughout human history. Our time is no exception. Changing cultures and redefinitions of basic human institutions have led us to our current moment, in which we are experiencing a loud and continuing debate on the effect of technology on our lives. Advancements in science have allowed us to understand our past and present in new ways. …

Examining The Ethical Dilemmas Of Advertising On Tiktok, Sophia Neubaum

Journalism Student Works

In recent years, journalism has completely transformed to adapt to the digital age. Modern journalists use social media for breaking news updates and adapt their stories for all platforms. Advertisers and journalists have more opportunities than ever to advertise their products online and on social media, however, it is imperative that professionals in this field report and advertise ethically on every platform. As social media trends and platforms change, so do the opportunities for online advertisers. TikTok is a rapidly growing social media app that is used by youths around the world. While there is plenty of opportunity for advertising …

Sustainable Journalism Education: A Curriculum Review And Revision Of The Winona State Journalism Program, Doug Westerman

Leadership Education Capstones

This report seeks to understand the current state of the journalism program at Winona State University (WSU). Through faculty interviews, a survey of students, and a review of journalism curriculums throughout the country, the report concludes with curriculum recommendations, in the hope of assuring, maintaining and sustaining the WSU journalism program in the ever-changing news ecosystem.

The Role Of Arkansas Ffa Chapter Reporters And Advisors, Jessica Wesson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

FFA reporters are tasked with conveying the FFA brand to the public. They are supposed to follow a set of guidelines set forth by the National FFA Organization that suggests different public relation activities for them to participate in. This organization has a long history of impacting the agriculture industry, but who tells people about it?

In 2018 the University of Arkansas agriculture education, communication and technology department sent a team of students and professors traveled to the 91^st Arkansas FFA State Convention to work the media room. This team was in charge of creating different communication pieces for …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini

Graduate Theses and Dissertations

This present research seeks to provide a more comprehensive understanding of why people with visual impairment use social media. I investigate this question using uses and gratification (U&G) Theory, which was developed by Katz, Blumler, & Gurevitch (1974). The theory explains what people do with media and why. The purpose of this study is twofold: it seeks to document reasons people with visual impairment use Facebook and it endeavors to reveal which variables can influence users’ decisions to use one social media platform instead of another. In particular, I am interested in determining factors motivating users with visual impairment to …

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.

Niche Journalism: Successful Steps In A Saturated, Modern Market, Arianna L. Smith

Honors College Theses

“How-to” articles make up the bulk of an average Google search when initiating research on a new venture—the subject of self-publishing and propagating journalistic content is no exception. In this day and age, self-started publications are almost guaranteed to be niche in nature. With the intent to create a more academic and objectively reliable guide, this literature review takes into account the observations and conclusions of multiple communications professionals, long-and-short standing news organizations of varying success and notoriety, and studies concerned with the trends relating to audience engagement and technology integration to answer the main research questions thus: what is …

The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter

Journal of Media Literacy Education

During the past few decades, educators, advocates and researchers have developed initiatives to increase news media literacy. Recent surveys indicate that audiences combine agendas from various media to suit their own needs through group discussion. This process is called “agenda melding.” Agenda melding includes the “need for orientation” function in a social context that acknowledges that the perceived importance of news issues changes in relation to their discussions with others. Using an online survey instrument with a sample of young adults, this study measures the level of news media literacy in young adults and examines the relationship between news media …

Is That Media Literacy?: Israeli And Us Media Scholars’ Perceptions Of The Field, Ornat Turin, Yonty Friesem

Journal of Media Literacy Education

Sixty-nine media scholars from Israel and the Unites States responded to an online questionnaire aimed to identify the boundaries of media literacy. The participants received a list of thirty-two potential titles for a final paper and were asked to rate the relevancy of each topic for an undergraduate media literacy course. While the statistical analysis showed no significant difference in the ranking, deviations and distributions demonstrate disagreements as to what is important or marginal in the field. Protectionist topics were ranked high as well as topics involving children, digital media, and popular culture. It also appears that media education has …

Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis

Journal of Media Literacy Education

The field of mass communication is constantly undergoing change and development, and the pace has accelerated with the advent of digital technologies. One challenge educators face is: how do we educate college students not just for today’s careers, but also for lifelong competencies with media? Against this backdrop, the Department of Media and Journalism at Bloomsburg University of Pennsylvania sought a new curriculum to capitalize on “emergent media,” that is, media that does not fit neatly into established mass communication disciplines such as journalism, telecommunications, public relations, and advertising. Our curriculum is centered around media literacy, skills development, and experiential …