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Full-Text Articles in Mass Communication
Making It Pay To Be A Fan: The Political Economy Of Digital Sports Fandom And The Sports Media Industry, Andrew Mckinney
Making It Pay To Be A Fan: The Political Economy Of Digital Sports Fandom And The Sports Media Industry, Andrew Mckinney
Dissertations, Theses, and Capstone Projects
This dissertation is a series of case studies and sociological examinations of the role that the sports media industry and mediated sport fandom plays in the political economy of the Internet. The Internet has structurally changed the way that sport fans access sport and accelerated the processes through which the capitalist actors in the sports media industry have been able to subsume them. The three case studies examined in this dissertation are examples of how digital media technologies have both helped fans become more active producers and consumers of sports and made the sports media industry an integral and vanguard …
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
Master's Theses
Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …