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Full-Text Articles in Mass Communication

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas Jul 2016

The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas

Masters Theses

Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …


The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett Jun 2016

The Digital Battleground: The Political Pulpit To Political Profile, Shylee Garrett

Celebration of Learning

Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.


"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero May 2016

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …


A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase Jan 2016

A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase

FIMS Publications

No abstract provided.