Mass Communication Commons^™

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass media …

The Influence Of Technology On Family Dynamics, Alessondra Villegas

Proceedings of the New York State Communication Association

A powerful tool, that contemporary society uses not only to entertain but also to communicate and educate, there is an ever-present availability to media access. However, there is an ongoing debate over whether or not the power of this influence and its ubiquitous availability yields positive or negative consequences in different aspects of our lives. One area of concern, in particular, is the dynamics of the American family. With the rapid progression of technological advances it is difficult to observe the influence that these devices are having on the ways in which a family interacts. There is research to support …

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

College of Journalism and Mass Communications: Faculty Publications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …

Headlines In Rhyme: A Case Study On Le Journal Rappé As An Agent Of Senegalese Sociopolitical Change, Jessica Hackel

Independent Study Project (ISP) Collection

Le Journal Rappé is a weekly Senegalese television segment presented and created by “old-school” rappers Cheikh “Keyti” Sene and Makhtar “Xuman” Fall. Each Friday on the Senegalese television station 2S, the rappers take on the personas of broadcast journalists, delivering the week’s top headlines in rhyme—they literally rap the news. Since its initial inception on April 11^th, 2013 as a YouTube venture, Le Journal Rappé has garnered both national and international praise. The program superficially serves as an alternative source of media, one that deviates from the mainstream in its format, entertainment value, and appeal to …

Steve Jobs' Moment Of Silence, Janet Dooley

Janet Dooley

Steve Jobs, founder and longtime center of Apple Inc. passed away on October 5, 2011. Tributes to this visionary were spontaneous and abundant. Two students from the School of Visual Arts in New York, Hyui Yong Kim and Bryan Wolff, working with KNARF® Advertising, conceived of a means by which a traditional remembrance, the moment of silence, was upgraded to a modern technological tribute. Users of iPods, iPhones, iPads and other computing devices could download to their iTunes library eight seconds of silence as a remembrance to Jobs’ contributions to technology, to communication and to the impact on their lives.

Speculative Design And Curriculum Development: Using Worldbuilding To Imagine A New Major In A Post-Course Era, Holly Willis, Steve Anderson

Journal of Media Literacy Education

Randy Bass, Executive Director of Georgetown’s Center for New Designs in Learning and Scholarship, recently made the provocative claim that we inhabit a “post-course era.” Building on the findings of the National Survey of Student Engagement that show that the places in which undergraduate students demonstrate the highest degree of engagement is in areas outside the traditional curriculum and its courses, Bass suggests that we not merely try to enrich the formal curriculum, but that we also consider supporting and augmenting activities in the “extra” curriculum. We can thereby create opportunities for learning within informal as well as formal settings. …

Expanding Learning Opportunities With Transmedia Practices: Inanimate Alice As An Exemplar, Laura Fleming

Journal of Media Literacy Education

The proliferation of digital and networking technologies enables us to rethink, restructure, and redefine teaching and learning. Transmedia storytelling takes advantage of the rapid convergence of media and allows teachers and learners to participate in rich virtual (and physical) environments that have been shown to foster students’ real emotional engagement with the process of learning. Transmedia learning applies storytelling techniques across multiple platforms to create immersive educational experiences that enable manifold entry and exit points for learning and teaching. By utilizing constructivist and connectivist precepts in the application of these techniques, we can create pedagogies that are transformative on many …

Transmedia Play: Literacy Across Media, Meryl Alper, Rebecca Herr-Stephenson

Journal of Media Literacy Education

Transmedia play is a new way to understand how children develop critical media literacy and new media literacies through their interactions with contemporary media that links stories and structures across platforms. This essay highlights five characteristics of transmedia play that make it particularly useful for learning: resourcefulness, sociality, mobility, accessibility, and replayability, and explains how each characteristic relates to digital and media literacy education.

Guest Editor’S Introduction, Erin Reilly

Journal of Media Literacy Education

No abstract provided.

Approaches To Learning With Media And Media Literacy Education – Trends And Current Situation In Germany, Gerhard Tulodziecki, Silke Grafe

Journal of Media Literacy Education

German approaches to media literacy education are concerned with the questions, how the variety of media can be used in a meaningful way for learning and teaching and what educational tasks result from the extensive use of media. Considering these questions there are various conceptual ideas, research and development projects as well as implementations into practice in the field of education and teacher training. The development and the current situation of approaches to media literacy education in Germany are described and discussed in the article. Thereby, the focus is on media literacy education in schools.

What A Difference Ten Years Can Make: Research Possibilities For The Future Of Media Literacy Education, Renee Hobbs

Journal of Media Literacy Education

No abstract provided.

Media Literacy And Health Promotion For Adolescents, Lynda Bergsma

Journal of Media Literacy Education

No abstract provided.

Media Literacy, Congratulations! Now, The Next Step, Jordi Torrent

Journal of Media Literacy Education

No abstract provided.

Media Literacy Education: Harnessing The Technological Imaginary, Katherine G. Fry

Journal of Media Literacy Education

No abstract provided.

Ask, Don’T Tell: Pedagogy For Media Literacy Education In The Next Decade, Faith Rogow

Journal of Media Literacy Education

No abstract provided.

Media Literacy Education: On The Move, Margaret Carmody Hagood

Journal of Media Literacy Education

No abstract provided.

The Coming Of Age Of Media Literacy, Vanessa Domine

Journal of Media Literacy Education

No abstract provided.

Participatory Learning Environments And Collective Meaning Making Practice, Erin Reilly

Journal of Media Literacy Education

No abstract provided.

New Civic Voices & The Emerging Media Literacy Landscape, Paul Mihailidis

Journal of Media Literacy Education

No abstract provided.

10 Years Of Media Literacy Education In K-12 Schools, Rhys Daunic

Journal of Media Literacy Education

No abstract provided.

Editor’S Introduction, Amy Petersen Jensen

Journal of Media Literacy Education

No abstract provided.

Using Collaborative Writing Tools For Literary Analysis: Twitter, Fan Fiction And The Crucible In The Secondary English Classroom, Jenna Mcwilliams, Daniel T. Hickey, Mary Beth Hines, Jennifer M. Conner, Stephen C. Bishop

Journal of Media Literacy Education

No abstract provided.

School-Based Smoking Prevention With Media Literacy: A Pilot Study, Melinda C. Bier, Spring J. Schmidt, David Shields, Lara Zwarun, Stephen Sherblom, Brian Primack, Cynthia Pulley, Billy Rucker

Journal of Media Literacy Education

School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.

“Sounds Great, But I Don’T Have Time!” Helping Teachers Meet Their Goals And Needs, Cynthia Scheibe

Journal of Media Literacy Education

No abstract provided.

The Opppositional Framing Of Bloggers, Stephen D. Cooper

Stephen D. Cooper

As a new feature of the media system, the blogosphere is an extremely interesting subject for scholarly inquiry. One might spend research time along a variety of lines: why people blog, why people read blog content, the relationship of the blogosphere to the established media outlets, the who/what/when of blog content production and consumption, the subject matter of blog posts, the effects of exposure to blog content, the potential for and limitations on interactions, and so on, for quite a long list. Given that the blogosphere is a recent addition to the media mix, and itself a (presumably) unintended consequence …

George W. Bush, The American Press, And The Initial Framing Of The War On Terror After 9/11, Stephen D. Cooper, Jim A. Kuypers, Matthew T. Althouse

Stephen D. Cooper

President George W. Bush's speech to the General Assembly of the United Nations on November I 0, 200 I, marks an important moment in the history of the War on Terror. 1 It followed closely upon the joint U.S.-Northern Alliance military capture of Mazari Sarif, Afghanistan, which significantly disrupted the Taliban's operations and arguably marked the official beginning of America's War on Terror. As President Bush stated, "The time for sympathy has now passed; the time for action has now arrived."2 In some ways, the speech offered nothing new. It reiterated words and ideas that the president frequently used to …

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.

New Torch, Same Flame, Joanne Montanye

UVM Libraries Conference Day

This project is a work-in-progress exploring collaborative preservation opportunities for libraries and current digital-content creators in Vermont. Legacy retention partnerships are waning with the print industry, and new independent creators are discovering the need to self-archive, develop new alliances, or risk eventual loss of their work. Cooperation is in everyone's best interests, in that libraries can advise on best curation practices for access and interoperability; creators can keep libraries up-to-date technologically; the public benefits from access to more digital-only work; and the bridges between print and digital records are maintained. This presentation is a narrative of the project's origins up …