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Full-Text Articles in Mass Communication
Book Review: The Digital Is Kid Stuff: Making Creative Laborers For A Precarious Economy, Karolína Šimková
Book Review: The Digital Is Kid Stuff: Making Creative Laborers For A Precarious Economy, Karolína Šimková
Journal of Media Literacy Education
No abstract provided.
The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter
The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter
Journal of Media Literacy Education
During the past few decades, educators, advocates and researchers have developed initiatives to increase news media literacy. Recent surveys indicate that audiences combine agendas from various media to suit their own needs through group discussion. This process is called “agenda melding.” Agenda melding includes the “need for orientation” function in a social context that acknowledges that the perceived importance of news issues changes in relation to their discussions with others. Using an online survey instrument with a sample of young adults, this study measures the level of news media literacy in young adults and examines the relationship between news media …
Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis
Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis
Journal of Media Literacy Education
The field of mass communication is constantly undergoing change and development, and the pace has accelerated with the advent of digital technologies. One challenge educators face is: how do we educate college students not just for today’s careers, but also for lifelong competencies with media? Against this backdrop, the Department of Media and Journalism at Bloomsburg University of Pennsylvania sought a new curriculum to capitalize on “emergent media,” that is, media that does not fit neatly into established mass communication disciplines such as journalism, telecommunications, public relations, and advertising. Our curriculum is centered around media literacy, skills development, and experiential …
Evaluating Online Media Literacy In Higher Education: Validity And Reliability Of The Digital Online Media Literacy Assessment (Domla), Tom Hallaq
Journal of Media Literacy Education
While new technology continues to develop and become increasingly affordable, and students have increased access to digital media, one might wonder if requiring such technology in the classroom is akin to throwing the car keys to a teen-ager who has not completed a driver’s education course. The purpose of this study was to develop a valid and reliable quantitative survey providing accurate data about the digital online media literacy of university-level students in order to better understand how digital online media can and should be used within a teaching/learning environment at a university. This study identifies core constructs of media …