Mass Communication Commons^™

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

College of Journalism and Mass Communications: Theses

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to …

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

A Qualitative Study Of The Effectiveness Of The University Of Nebraska-Lincoln's Journalism Program For Preparing Students For The Workplace, Sarah Anne Carter Rosenbaum

College of Journalism and Mass Communications: Theses

Journalism is changing at a rapid pace with every new technology and tool being released. Within the past year, Twitter’s Vine, Instagram video, and Google Glass are examples of technology that has emerged and journalists have incorporated them into their news coverage. Journalism education is faced with the task of figuring out how to best educate journalists so they are prepared for the current workplace. The balance is sought between teaching traditional journalism skills and knowledge and teaching the ability to use the latest technology. The University of Nebraska-Lincoln’s College of Journalism and Mass Communications (UNL CoJMC) has made changes …

News Goes Native: An Examination Of Online Media's Disclosure Practices For Sponsored Content, Joseph Dean Moore

College of Journalism and Mass Communications: Theses

Online news publishers are increasingly using sponsored content that assumes the format of the host site's editorial content. This has led to concern among some in the journalism industry that readers will be unable to distinguish advertising from news editorial. A content analysis and an experiment examined how publishers are formatting sponsored content and how readers are processing disclosure information for sponsored content. The results suggest that current labeling and disclosure practices may be inadequate in alerting readers to the commercial nature of sponsored content.

Adviser: Ming Wang

College Football Twitter Communities: The Husker Twitter Community During The 2012 Capital One Bowl, Kelly D. Mosier

College of Journalism and Mass Communications: Theses

Our increasingly interconnected society has allowed total strangers to share insights in real time with increasing frequency and ease through the use of social networking sites like Twitter, Facebook, LinkedIn and Google Plus. Twitter, a social network based on the cell phone short messaging system, has previously shown an ability to aid in the sharing of information during major events such as presidential debates and breaking news.

Sporting events are also places where large groups of people share a similar experience. Traditionally, information has flowed to average viewers, through professional journalists. Due to social networking sites like Twitter, fans now …

Print Vs. Online Journalism: Are Believability And Accuracy Affected By Where Readers Find Information?, Burton Speakman

College of Journalism and Mass Communications: Theses

Believability and accuracy of print and online news is studied via the comments of newspaper readers of a small Texas community. The readers of the Normangee Star were chosen to be the survey recipients to learn if readers in a small community had the same attitude about their local newspaper that national surveys have indicated exist about newspapers in general. The expectation was that those who read more news online would consider their local paper to be less believable and accurate than those who read little to no news online. Surveys were mailed to 200 subscribers of the Star, …

The University Of Nebraska At Omaha's Criss Library Mobile Resources: A Study Of User's Preferences, Teonne A. Wright

College of Journalism and Mass Communications: Theses

In March of 2010 the University of Nebraska at Omaha Dr. C.C. and Mabel L. Criss Library launched mCriss, the library mobile website to support the educational objectives of on-campus and distance students as well as the research goals of UNO faculty and staff. The study investigators conducted an online survey of UNO students, faculty, staff, alumni and UNO Library Friends ages 19 and older. The purpose of this study was to collect data on UNO community member use of mobile devices and UNO Criss Library mobile services, to determine if participants: are aware of the different aspects of the …

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

College of Journalism and Mass Communications: Theses

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural …

Student Perceptions Of Digital Textbooks In A College Nursing Program, Alan D. Eno

College of Journalism and Mass Communications: Theses

The purpose of this research was to study the use of digital textbooks in a small liberal arts college. The research was a mixed methods descriptive study using a pre and post survey to determine student perceptions of the technology. Findings indicated that students needed training in the installation and use of digital textbooks. Findings also indicated the need for further research into what students understand about using digital textbooks. Recommendations are for the college to institute training sessions to teach students how to use the digital textbooks.