Mass Communication Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Media Literacy Education In The Age Of Web 2.0: Cultivating Multiple Thinking Skills, Alice Lee

Dr. LEE, Alice

No abstract provided.

Media Education Initiatives In Hong Kong Media: The Uses Of Media Literacy, Alice Lee, Donna Chu

Dr. LEE, Alice

In the media education arena, there is some debate about whether media education initiatives should be supported or conducted by media organizations. In view of several notable media education initiatives recently launched by local media organizations in Hong Kong, this study examines the goals and practices of these projects, and discusses their impact on the media literacy movement. Theoretically, this study is built on critical studies of literacy. It argues that the meaning of media literacy cannot be separated from the social institutions in which it is practiced or the social processes by which practitioners acquire it. The study conceptualizes …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

Can Google-Tv Help Liberate Cable-Tv?, Erik Ugland

Erik Ugland

No abstract provided.

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

The Reporter's Privilege Goes Incognito In Wisconsin, Erik Ugland

Erik Ugland

No abstract provided.

'My Little Genius' And The Role Of The Fcc, Erik Ugland

Erik Ugland

No abstract provided.

Family Media Education For The Net Generation, Alice Lee

Dr. LEE, Alice

In the Web 2.0 age, the young people are growing up digital and the Internet becomes the essential part of their lives. This paper discusses the importance of family media education in this new age. The paper has three objectives: (1) analyzes the characteristics and media use of the Net Generation; (2) explores the role of parents in their online activities; (3) puts forward a family media education model “ARTICLE” for the Internet age. The model includes components of attitude, replacement, timetable, information, family communication, family online linkage and media ethics.

The Aims Of Public Scholarship In Media Law And Ethics, Erik Ugland

Erik Ugland

No abstract provided.

Understanding A Different Kind Of Inter-Media, Sumana Chattopadhyay, M. Greenwood

Sumana Chattopadhyay

No abstract provided.

Integrating Media Education With Positive Psychology: Cultivating Happy Young People, Alice Lee

Dr. LEE, Alice

No abstract provided.

Media Education: Definitions, Approaches And Development Around The Globe, Alice Lee

Dr. LEE, Alice

Background: Media education is the study of the media with the aim of cultivating people’s media literacy. In the past four decades, media education has rapidly developed in school systems and communities all over the world. Each country has its own developmental trajectory. With the rise of the interactive new media, media education is going to have a paradigm shift, bringing media education study into a new era.

Goals: This paper discusses the rationales, definitions and approaches of media education. It also provides an overview about the global development of media literacy training.

Results: Although different countries define media education …

From Communication Power Shift To Media Education Paradigm Change: The Case Of Hong Kong, Alice Lee

Dr. LEE, Alice

The recent advancement of the new media, particularly Web 2.0, has profound social impact. It is arguably the greatest communication revolution in human history. In the past, only media professionals had the power to produce media content. Now with the help of the new media, young people familiar with advanced technologies can also share this power. For example, many of them are active users of YouTube, Facebook and Twitter. As the rule of the game for social communication has changed, the power structure is overturned. Subsequently we have to ask the question: Are the young people well prepared to properly …

Newspaper Theft, Self-Preservation And The Dimensions Of Censorship, Erik Ugland, Jennifer Lambe

Erik Ugland

One of the most common yet understudied means of suppressing free expression on college and university campuses is the theft of freely-distributed student publications, particularly newspapers. This study examines news accounts of nearly 300 newspaper theft incidents at colleges and universities between 1995 and 2008 in order to identify the manifestations and consequences of this peculiar form of censorship, and to augment existing research on censorship and tolerance by looking not at what people say about free expression but at what they do when they have the power of censorship in their own hands. Among the key findings is that …