Mass Communication Commons^™

Hd Radio: Lost In Transition, Michael Huntsberger, Alan G. Stavitsky

Faculty Presentations

While many nations in the developed world have successfully implemented a variety of digital radio broadcasting technologies, U.S. Broadcasters have opted to implement a technology that is unique to North America: In-Band On-Channel broadcasting, marketed under the trade name HD Radio. While HD Radio offers improved audio quality and substantial convenience, broadcasters continue to struggle with issues of consumer awareness and use. This presentation examines some of the issues that have deferred the successful implementation of digital radio in the U.S.