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Articles 1 - 5 of 5
Full-Text Articles in Mass Communication
Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy
Making The World’S Favorite, America’S Favorite - A Campaign Focused On Promoting Major League Soccer To Young Adult Americans, Zion Deon Sealy
Global Strategic Communications Student Work
Longevity through connecting with multiple ages groups is key to any brand’s success. For sporting brands, it is crucial that the brand is able to connect to the millennial and Gen Z age groups in order to begin introducing newer audiences to the brand; gaining a deeper appreciation for the brand, the teams, and their players. As the youngest premier league in North America sporting and highest league for North American soccer, Major League Soccer (MLS) is currently growing its market size, although, there are not many fans between the ages of 18-30. With the introduction of world renowned players …
Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi
Hulu's Multicultural Mingle: Embracing Diversity In Entertainment, Cindy Alghawi
Global Strategic Communications Student Work
The increasing demand for streaming services has propelled platforms like Hulu to explore innovative approaches to bolster their popularity. As competition in the streaming industry intensifies and consumer trends evolve, maintaining relevance becomes a paramount challenge. Hulu, a prominent on-demand streaming service in the United States, possesses a significant opportunity to enhance its demand by curating a more culturally diverse content portfolio. This article elucidates strategic approaches to highlight cultural diversity and inclusion within the Hulu platform. Drawing on comprehensive survey findings and primary research, this report will showcase the pressing demand for cultural diversity on the Hulu platform, an …
How Prolonged Social Media Use Affects Generation Z And Their New Media Literacy Skills, Ester Meyer Nunes
How Prolonged Social Media Use Affects Generation Z And Their New Media Literacy Skills, Ester Meyer Nunes
Global Strategic Communications Student Work
With the creation of the internet and new media platforms emerging at the beginning of the 21st century, it has never been easier to stay connected; the world is within hand’s reach. Gen Z spends much of their day online, watching videos, chatting with friends, and creating video, text and photo content. This research explores the effects of prolonged exposure to social media, whether positive or negative.
Twitter Activity Of Urban And Rural Colleges: A Sentiment Analysis Using The Dialogic Loop, Eugene H. Pons
Twitter Activity Of Urban And Rural Colleges: A Sentiment Analysis Using The Dialogic Loop, Eugene H. Pons
FIU Electronic Theses and Dissertations
The purpose of the present study is to ascertain if colleges are achieving their ultimate communication goals of maintaining and attracting students through their microblogging activity, which according to Dialogic Loop Theory, is directly correlated to the use of positive and negative sentiment. The study focused on a cross-section of urban and rural community colleges within the United States to identify the sentiment score of their microblogging activity. The study included a content analysis on the Twitter activity of these colleges. A data-mining process was employed to collect a census of the tweets associated with these colleges. Further processing was …
Mitigating Colluding Attacks In Online Social Networks And Crowdsourcing Platforms, Georges Arsene K. Kamhoua
Mitigating Colluding Attacks In Online Social Networks And Crowdsourcing Platforms, Georges Arsene K. Kamhoua
FIU Electronic Theses and Dissertations
Online Social Networks (OSNs) have created new ways for people to communicate, and for companies to engage their customers -- with these new avenues for communication come new vulnerabilities that can be exploited by attackers. This dissertation aims to investigate two attack models: Identity Clone Attacks (ICA) and Reconnaissance Attacks (RA). During an ICA, attackers impersonate users in a network and attempt to infiltrate social circles and extract confidential information. In an RA, attackers gather information on a target's resources, employees, and relationships with other entities over public venues such as OSNs and company websites. This was made easier for …